The highly anticipated Heya Arabian Fashion Exhibition announces its return for the 11th edition with an eclectic mix of global brands offering a variety of designs, from couture modest fashion collections to evening gowns and everyday accessories. Fashion enthusiasts, designers, and visitors will come together to enjoy daily fashion shows, hands-on workshops and fashion forums led by industry experts.
Held under the patronage of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, this year’s exhibition was officially launched during a press conference at the Shangri-La Hotel Doha. The show will return to the Doha Exhibition and Convention Center (DECC) on 28 April – 2 May.
The five-day fashion exhibition will present an array of abayas, kaftans, jalabiyas, veils and gowns, among other fashion pieces. Expanding on the show’s success, the Heya Spring/Summer 2017 edition will also showcase kiosks of coveted leather goods, kimonos from one of Japan’s oldest textile manufacturers Tsukamoto Group, and the latest abaya collection ‘Jeywn’ by popular Japanese designer ERIKO. Qatari designers who will be displaying their collections have booked a record 93 booths. Acclaimed fashion school ESMOD, rated number 5 worldwide, will also host four fashion workshops, enabling visitors to learn how to design modest but creative fashion wear.
New to this year’s event is the participation of four international delegations from Japan, Spain, Portugal, and Germany. Complementing the Qatar-Germany 2017 Year of Culture, Heya, in a joint project with the German Embassy and the Goethe-Institut Gulf Region, will also feature two German designers.
Design Creationz, organiser of Heya highlighted how the event is becoming a benchmark for quality, variety and creativity for designers and fashion enthusiasts across the Gulf region. Heya, according to the organisers, continually innovate, presenting the highest quantity of emerging and established design talent from more than 15 countries.
Proud partners of this year’s Heya exhibition include Qatar-Germany Year of Culture, Qatar Airways, Q-post, Qatar Red Crescent, Maison de Joelle, Shangri La hotel, ESMOD, Guerlain Spa, Adagio Apartment-Hotel, Bonsai, Qatar UAE Exchange, Zahrat Al Khaleej, Ohlala! Magazine and Marhaba Information Guide.