Thirteen local and regional business event professionals recently earned their Event Management Degree (EMD), after completing the programme certified by the Union of International Fairs (UFI) in Qatar.
The six-month training programme came as part of Qatar Tourism Authority’s (QTA) efforts to enhance Qatar’s competitiveness in the business events field, and was delivered in collaboration with the Exhibition, Convention and Event Management Company (ECE).
Speaking at the graduation ceremony, Ahmed Al Obaidli, Director of Exhibitions at QTA, said the EMD programme is one of many efforts undertaken to empower local exhibitions professionals with the tools they need to attract and deliver the highest quality of events.
As we embark on the Next Chapter of the National Tourism Sector Strategy 2030, QTA will be working to further consolidate and focus the efforts of key members of the business events sector.
We are particularly pleased to see participants join us from countries across the region, such as Oman, Iran and Sudan, reinforcing Qatar’s position as one of the region’s hub for business events.
The EMD programme aims to help business event professionals develop essential skills related to project and risk management for exhibitions, sales management, exhibition marketing, strategic management and sustainability in the exhibition industry.
Since the EMD programme was first launched in 2007 by UFI – the leading global exhibition’s association – it has been delivered 15 times at different locations in Asia, the Middle East and Europe.
Kai Hattendorf, Managing Director and CEO of UFI said they were delighted to contribute to the region’s development through this ‘unique’ educational programme which – thanks to the diversity of the participants in Doha – also provided a great networking opportunity.
Qatar’s business events sub-sector boasts growing events management services, an exhibition capacity of 70,000 square metres, spread over world-class venues such as Qatar National Convention Centre (QNCC) and the Doha Exhibition and Convention Center (DECC), an expanded transport network, as well as exceptional accessibility via Qatar Airways’ reach to 150 destinations worldwide.
For more information about the QTA programme, visit their website at visitqatar.qa.