Heya Arabian Fashion Exhibition, now in its 16th edition, will welcome model Halima Aden as special guest to the opening of the Arabian fashion exhibition this Friday, 25 October. 

Halima Aden will be flown in by Qatar Airways to attend the showcase of the latest Arabian and modest fashion. She will also participate in a discussion on women’s empowerment in fashion and the arts on the first day of the exhibition.

Aden, a Somali-American model, made history as the first hijab-wearing model to appear in Sports Illustrated magazine’s swimsuit issue donning the modest attire. Aden, who was born in a Kenyan refugee camp and moved to the United States when she was seven years old, first made waves when she wore a hijab and burkini during the swimsuit competition of the Miss Minnesota USA pageant in 2016, the first contestant to do so during the pageant.

She has since been featured on fashion magazine covers across the world, having made the cover of Vogue Arabia twice, and challenging the meaning of conventional beauty across the globe.

Talks and Fashion Show on Day 1 

In collaboration with Bianca Bonomi, publisher of Harper’s Bazaar Qatar, Grazia Arabia, Esquire Qatar and a highly respected cultural voice in the Middle East, Aden will participate in the ‘Celebrity Talk: Breaking boundaries, a history of firsts’, where she will share her journey to success and the rise of modest fashion in the international fashion scene. The talk will take place at the main stage, 5 pm on Day 1.

The first day of the exhibition will also feature a presentation by Cosmoprof (5:30 pm), followed by a talk with VCUArts Chair of Fashion Christopher Fink on ‘The International Fashion Scene in Parallelism to the Arabian Vogue’ (6:35 pm). These events will be held at the main stage. Day 1 will conclude with a fashion show featuring designers Tahani Al Otaibi, Apple Wang, Al Marya, Bebe Collection, Sweet Dolce, Lialy Line and Kyra.


A series of workshops will be held throughout this edition of Heya, courtesy of major partners like the Ministry of Commerce and Industry, VCUArts Qatar, Galleries Lafayette, Bioskinspa, Maison de Joelle and Tajmeel. Click here for a complete  schedule of Heya activities.

Heya Arabian Fashion Exhibition will be held at the Doha Exhibition and Convention Centre (DECC) on 25 to 29 October. The event is delivered by Design Creationz, with support from the Qatar National Tourism Council (QNTC), as part of its effort to empower the private sector to attract and host global events.

This 16th edition is also in collaboration with several key partners and high-profile stakeholders. For more information about the exhibition visit heya.qa

Related Link: