The Doha Jewellery and Watches Exhibition (DJWE) concluded earlier in February with record participation from exhibitors and visitors.

Organised by Qatar National Tourism Council (QNTC), the event hosted an astounding 129 exhibitors from 14 countries, 68% more from the previous edition. It attracted over 32,000 aficionados of luxurious ornaments and timepieces, demonstrating 34% growth in the number of visitors from 2019. The 18th edition of DJWE will return again next year in February.

The Amir DJWE 2020

QNTC Secretary General and GCEO of Qatar Airways, HE Akbar Al Baker said the numbers demonstrate the influence of the prestigious event for the industry and consumers.

With more exhibition space to accommodate a diverse and growing array of brands, DJWE attracts the biggest names in jewellery and watchmaking. As we conclude yet another successful event in 2020, we are already looking ahead to the 18th edition next year to ensure that the event continues to grow each year.

The opening ceremony was attended by a large number of dignitaries, exhibitors and partners. Bollywood celebrity Sonam Kapoor was also present as the face of the QNTC promotional campaign, Journey into Wonder. Aired in 16 regional and international markets, the campaign reached over 450 million people.

DJWE 2020

Among the highlights of this year’s event was the participation of 18 Young Qatari Designers – the largest representation since the initiative began four years ago. The collections presented by the young designers incorporated pieces inspired from local elements.

In addition to a diverse collection of stunning adornments, DJWE also offered an educational platform with daily classes and workshops conducted by industry experts.

Qatar Watch Club returned with a series of panel discussions and educational workshops for the public. Independent Swiss watch brand Salon des Horlogers brought three luminaries of the independent watchmaking scene – Romain Gauthier, Ludovic Ballouard and Laurent Ferrier – to DJWE for the first time, giving visitors a chance to meet the masters and get hands-on experience with their timepieces.

Objectif Horlogerie also offered demonstrations, while the De Beers Group Institute of Diamonds, in collaboration with UNI, hosted a daily diamond workshop with expert Rachel Sahar.

To view more images and to learn more about the exhibition, visit djwe.qa.