The exhibition, held under strict precautionary measures, marks the resumption of business events in the country

Held under the patronage of HE Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, the 17th Edition of Heya Arabian Fashion Exhibition opened this Friday, 27 November at the Doha Exhibition and Convention Center (DECC), marking the first event of the season hosted by Qatar National Tourism Council (QNTC).

The exhibition is part of QNTC’s vibrant calendar of events and is organised this year by Qatar Business Events Corporation (QBEC), a subsidiary of QNTC.


QNTC Secretary General and Qatar Airways Group Chief Executive, HE Akbar Al Baker acknowledge the country’s successful efforts during this challenging phase, which he said, enabled the resumption of activities of the tourism sector.

Heya has grown over the years to become a leading exhibition of modest fashion, strengthening the country’s position as a hub of fashion innovation in the region and beyond. QNTC is working with its partners across the public and private sectors to create offerings tailored to the country’s domestic market and to reenergise its tourism sector.

HEYAThe 17th edition of Heya highlights Qatar’s homegrown talent and local entrepreneurs making their mark in the world of modest fashion. Over 150 brands are being showcased, ranging from high-street apparel, haute couture and luxury, to the latest modest evening gowns and abayas. The exhibition opened with a dazzling ceremony attended by dignitaries, exhibitors and prominent personalities from the world of fashion.

The opening day also featured an introductory session by Maha Al Sulaiti, Acting Director of M7, and a talk show with Amal Ameen of AMICI DI MODA and media personalities Ola Alfares, Asma Al Hammadi and AlFtoon Al Janahi.

The fashion event features a rich programme of events spread over five days, including ten talk shows, four fashion shows, one introductory session and two workshops.

Heya is being organised under stringent precautionary measures following the hygiene and safety guidelines put forth by the Ministry of Public Health (MoPH). Visitor capacity is limited to 30%, everyone is required to use face masks, present their Green EHTERAZ status upon entry, and follow social distancing.

Talk Shows:

A series of ten talk shows highlighting fashion icons, designers, leading figures from the education sector and content creators is woven through the programme to ensure Heya continues with its tradition of supporting aspiring designers and entrepreneurs.

The talk shows brought out renowned personalities from the worlds of fashion, media and education, including representatives from Virginia Commonwealth University in Qatar (VCUarts Qatar), Qatar Business Incubation Center (QBIC), M7 and numerous other organisations.

Fashion Shows:

The opening day featured fashion shows presenting winter collections by BEENAS and Chic Tag. On the third day of the exhibition (Sunday, 29 November), Heya will host fashion shows by VCUArts Qatar: the 2020 Fashion Alumni Graduation Show at 8 pm and the Faculty Fashion Show at 8:30 pm.

Online Registration:

To better manage visitor traffic, all guests are required to register online prior to the event. Walk-in guests without prior registration may also register in the foyer area.

Heya will remain open until 1 December, from 10 am to 10 pm, for women only. Children below the age of 13 are not permitted to enter the exhibition.

For more information on the 17th Heya Arabian Fashion Exhibition, visit

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