A New Breed of Mitsubishi SUV Arrives in Qatar
Qatar Automobiles Company (QAC), the authorised distributor of Mitsubishi Motors in Qatar, just revealed the all-new 2018 Mitsubishi Eclipse Cross in a special ceremony held at the company’s showroom on Salwa Road. The unveiling of the Mitsubishi Eclipse Cross was attended by HE Sheikh Faleh Bin Nawaf Al Thani, Automotive Operations Director at NBK Holding along with NBK executives, partners, customers and members of the media.
Speaking at the ceremony, Sheikh Faleh Bin Nawaf commented:
At Qatar Automobiles Company, we are proud to offer the new 2018 Eclipse Cross in the Qatari Market. Customers can now drive one of the best SUVs in the market, thanks to its high performance, technology and distinctive features. This SUV will set a new benchmark as a new breed of crossover and we are confident that it will appeal to all ages. We are committed to providing the people of Qatar with the latest models of high quality, that are globally tested and experienced.’
First appearing on a popular coupé
The Eclipse Cross’s beautiful, dynamic form creates the same sense of excitement and inspiration as the diamond ring effect during a total eclipse. The new vehicle’s high-saturation red exterior colour evokes the brilliance of the sun’s halo flaring from behind the moon.
Produced in the United States from 1989, the name “Eclipse” now combines with “Cross” (short for “crossover”) in the all-new Eclipse Cross, a model that elevates the pleasure of the driving experience
While stylish like a coupe, it’s unquestionably a Mitsubishi Motors SUV. The dynamic, sculpted form projects the explosive power of an athlete from sporty face to high-tech rear lamps. All harmonize with a strong personality that drives you to explore.
The styling stimulates your desire to drive with a single glance and fills you with confidence. Like an athlete in motion, the sculpted wedge shape and sharp, dynamic character lines leave a strong impression wherever you go.
The fresh surprise of the body persists in the cabin where engineering passion culminates in sporty, dynamic refinement. From distinctive horizontal instrument panel to shining silver trim and monotone colour scheme, the cockpit welcomes you to a bold new experience with Display Audio and Head-Up Display keeping you stimulated and informed.
The newly developed 1.5L direct-injection downsize turbo engine provides a pleasing response, high revolutions and strong acceleration.
Body rigidity and adhesive welding
Mitsubishi Motors also attached importance to the quality of the ride. Cars offering a great ride tend to have highly rigid bodies, but blindly adding rigidity can easily increase vehicle weight. So how does one construct a body that is both lightweight and rigid? The development team turned to adhesive technologies.
The Eclipse Cross is a crossover that only Mitsubishi Motors, with its long tradition of building SUVs, could have made. While perfection is impossible, since people seek all sorts of different things from cars, the more you examine the details of the Eclipse Cross, touch its components and hear the stories from its makers, the more you come to appreciate both its design and the effort behind its development.
While specifically focusing on a “stylish SUV” concept, Mitsubishi Motors also aimed to satisfy as many users as possible by eliminating compromise and meeting user demands. This is what drove Mitsubishi Motors to release a new SUV.
The underbody and suspension have been optimized to improve handling and vehicle stability without affecting ride quality or comfort. Detail refinements to the well-proven chassis and body structure give Eclipse Cross more direct handling and a superior ride.
Eclipse Cross is also equipped with the latest active safety technologies including Forward Collision Mitigation, Lane Departure Warning, Blind Spot System, Rear Cross Traffic Alert, Adaptive Cruise Control and Ultrasonic-misacceleration Mitigation System to predict situations that can lead to an accident and assist the driver in avoiding them.
Learn more about the new Mitsubishi Eclipse Cross and other cars at mitsubishiqatar.com