ALIF has officially opened its doors to the public as the biggest bookstore in the country!
The bookstore houses a one-of-a-kind showroom offering customers a wide collection of books, international lifestyle products and a selection of technology and entertainment goods.
Spanning across an impressive 4,000-square-metre area, ALIF is located near Qatar Sports Club, at the heart of Doha’s city centre, bringing the convenience of a one-stop-shop to customers, and serving the neighbouring commercial district of West Bay.
With a vision to inspire the community and fuelled by a mission to facilitate greater exchange of knowledge, ALIF exclusive brands offer customers a variety of products from top international books, art and engineering supplies, stationery, gadgets, games and educational toys, all at competitive prices.
Commenting on the store launch, ALIF CEO Ramzi Rizeq said that ALIF meets the needs of the avid reader, the modern-day student, and the lifestyle connoisseur.
At ALIF, we strongly believe that people are at their best when they are inspired the most. This is why we want to be the catalyst that motivates people to learn, innovate, create, and excel in everything they do and at the same time empower the people of Qatar to continue discovering.
More than a bookstore, ALIF invites customers to an immersive experience – from entertainment to reading to gaming to conversations.
Discovery Centre and Inspiration Hub
ALIF acts as a discovery centre and an inspiration hub. A panoramic reading room invites book lovers to enjoy a book in a cosy spot surrounded by views of the city. For children, specially designated reading and creativity rooms are available where they can join in to listen to a reading or join many of the educational and entertaining programmes taking place. An in-house café provides visitors with a pleasant environment and a variety of fresh brews to enjoy with their books. ALIF also hosts a dedicated cultural centre for authors, gatherings, book-signing events, and promotions related to publications.
Ahead of the official opening, the store has been operating through its easy-to-use, bilingual (Arabic and English) website, alifstores.com, which gives customers access to over 25,000 products at a click of a button.
ALIF’s e-commerce wing is designed to provide customers access to a large portion of the store’s goods from the comfort of their home, with convenient delivery within two days. The website also provides businesses with a service that will allow them to set up a company profile and place bulk orders for essentials, complete with delivery service straight to their office.
ALIF aims to set a positive impact on Qatar by encouraging discovery and inspiration. Its partner, Nutty Scientists, is the leading provider of interactive programmes for children related to science, technology, mathematics, environmental issues, and health. Visitors can inquire about their services at the store.
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