The BMW M4 Coupé made its Middle East debut last night at the showroom of the official BMW Group importer in Qatar, Alfardan Automobiles, ahead of its appearance as Official Safety Car for 2014 MotoGP, the world premier Grand Prix motorcycling racing event, which commences  in Qatar on the Losail International Circuit from 20 to 23 March 2014.

The BMW M4 Coupé sees BMW M GmbH reveal a new interpretation of the high-performance sports car. It represents an on-going commitment to the M philosophy blending motor sport genes and uncompromised everyday usability within an emotionally rich overall concept. The ‘M4’ badge is also a reference to the new ‘4’ model series that provides the basis for the new M model.

Managing Director of BMW Group Middle East, Johannes Seibert, said:

Middle East customers appreciate our BMW M vehicles; they place high value on their powerful performance, quick response and individual driving dynamics on the roads. With the support of our importer partners, we will continue to ensure that ‘M’ remains the most powerful letter in the alphabet when it comes to sporting performance.’

Head of Co-operation MotoGP at BMW M GmbH, Axel Mittler, attended the launch event, sending a strong signal about how BMW Group views the Middle East’s importance to BMW M GmbH following an 11% sales growth achieved across the region in 2013. On a global level, BMW M GmbH also concluded 2013 with double digit growth with the number of BMW M and BMW M Performance cars sold rising by 14%.

Head of Cooperation MotoGP at BMW M GmbH, Axel Mittler, said:

Four generations of the BMW M3 have blended motor sport genes and uncompromised everyday usability within an emotionally rich overall concept. The BMW M4 Coupe represents an ongoing commitment to this philosophy. The engine is the heart of every M model, and the new turbocharged six-cylinder unit fitted in the two new cars combines the virtues of a high-revving naturally aspirated unit with the strengths of turbocharger technology. A committed lightweight design concept produces a weight saving of around 80 kilograms over the outgoing M3.’

‘The BMW M4 takes motor sport technology from the track to the road, and thousands of laps of the legendary Nürburgring Nordschleife – the world’s most exacting race track – have readied the new models for that transition. Meticulous and passion-fuelled development work has underpinned the creation of two high-performance sports cars that set new standards in terms of overall concept, precision and agility. These facts make the M4 the perfect base car to spear head BMW M’s safety car fleet in MotoGP.’

The MotoGP World Championship is motorcycle racing at its best and will once again enthrall millions of fans around the world in 2014. Since 1999, BMW have supplied the ‘Official Car of MotoGP’, helping keep the racetracks of the Motor Cycling World Championship safe all over the world. There are 18 races on the calendar this year, with the season getting underway on the 20th of March in Qatar and finishing on the 9th of November in Valencia.

General Manager of Alfardan Automobiles, Mohamed Kandeel, said:

Having the start of such a global event taking place in Qatar is always an honour for the country and a  perfect platform for the M brand as it shares the same core values: dynamic, sporty; agile and high-performance. This new BMW M4 Coupe combines outstanding motor racing heritage with hallmark M high performance engineering with everyday practicality. We believe is poised to take the ‘M’ performance to a whole new level and add an exciting new chapter in the fascinating history of BMW M GmbH.’

Under the bonnet of the new BMW M4 Coupé, BMW’s motor sport technology ensures that the new model raises the bar in performance both on and off the race track. The coupé is fitted with the high-revving six-cylinder in-line engine with M TwinPower Turbo technology newly developed for the new BMW M4 Coupé. It produces a maximum output of 317 kW/431 hp with  peak torque of 550 Newton metres (406 lb-ft) available across a wide rev band t. The BMW M4 Coupé covers the sprint from 0 to 100 km/h / 62 mph in 4.1 seconds (with the optional seven-speed M Double Clutch Transmission).