A new law issued by the Emir, HH Sheikh Hamad bin Khalifa Al Thani states that the primary language on all billboards, banner and public advertisements must be in Arabic.

All previous laws on this issue have been annulled, however, the new law does not apply to newspaper advertisements.

Erecting an advertisement in violation of the law can result in fines of up to QR20,000. Ads must have a licence from the municipality before being erected, if there is no reply to the application after 15 days, then the licence has been rejected.

The new rules include that the content of the ads must not cause any insult to Islam or any other religion, nor violate public morals, traditions, norms or public order. Ads must not be similar to traffic signs nor hinder traffic.