Aspire Zone Foundation (AZF) successfully held its 3rd Employee Engagement Event in Aspire Dome recently, under the theme Together We Can.

Over 1,000 employees from AZF and its member organisations – Aspire Academy, Aspetar and Aspire Logistics participated in the one-day event. Employees come together to take part in a range of recreational group activities aimed at reinforcing team-work and honing leadership skills which were all developed in line with AZF’s six Aspire Way Values: Accountability, Synergy and teamwork, Professionalism, Integration, Respect and Excellence.

The event forms part of AZF’s innovative Fayez initiative, which was launched in December 2014 to provide support and motivation to all AZF employees. This is to enhance their performance, as well as to increase their productivity and workplace achievements. This event highlights AZF’s ongoing efforts to realise its vision of becoming the ‘reference’ for sports excellence worldwide by 2020.

AZF President Engineer Hilal Jeham Al Kuwari, AZF CEO Mohammed Khalifa Al-Suwaidi, Aspire Logistics Director General Abdulla Nasser Al-Naimi, Acting Director General of Aspetar Dr Mohamed Ghaith Al-Kuwari, as well as Deputy Director General of Aspire Academy Ali Salem Afifa, joined the employees and took part in a range of activities.

AZF CEO Mohammed Khalifa Al-Suwaidi said that Aspire Zone Foundation’s Fayez initiative demonstrates the organisation’s unwavering commitment to Qatar National Vision, which emphasises the well-being of human capital to aid the country’s economic diversification towards a knowledge based economy.

Qatar understands that investment in professional and human development is key to achieving the country’s goals, as does AZF. That is why we organise initiatives like Fayez and ask all our employees to embody the values of Aspire Way, so that we can all help play our part in helping Qatar achieve its goals.’

Al-Suwaidi also stressed that organisations looking to achieve global recognition must view change as a continuous process of improvement. It is important, therefore, that employees embrace changes and view them as a positive step that can help drive the organisation forward.

A snapshot from the event activities in Aspire Dome

AZF also launched a range of internal fundraising initiatives during the event. The initiatives, which form part of the organisation’s ongoing CSR programme, included food basket donations in cooperation with the Eid Charity Foundation, a money donation campaign in cooperation with the RAF Foundation, and an awareness campaign about organ donation organised in cooperation with Qatar Organ Donation Centre (HIBA).

The Fayez initiative is a continuation of AZF’s efforts to become a sporting hub and the preferred business destination for the world’s best talent across a variety of disciplines. As such, the organisation embraces the pivotal role it plays in supporting its employees and the wider communities in Qatar.

The event was sponsored by AZF’s strategic partners including Qatar Airways, Marriott International, Oryx Rotana Doha, The Avenue, Hyatt Doha West Bay Residences, Kempinski Hotel, Banana Island Resort Doha, Saleh Al Hamad Al Mana Co (Renault), Address Dubai Mall, Fraser Suites Doha, Vida Downtown, Turkish Airlines and Overseas Travel Bureau.

For more information about Aspire Zone Foundation, visit their website at