Baladna Food Industries, Qatar’s largest fresh dairy producer, in collaboration with Qatar Charity (QC) is distributing 10,000 litres of long-life milk (UHT) to workers in Al Thakira and Al Khor Ramadan tents. The milk are also distributed to families in need. The collaboration is part of their campaign, ‘Qatari products supporting charity.’
According to Saba Al Fadala, Baladna’s Public Relations and Communication Director, they take pride in their collaboration with Qatar Charity. The work they have done over the years, she said, has been extraordinary, and has helped millions of people.
The essence of Ramadan lies in giving back to the community and we believe in continuing our commitment to Qatar and its people. The workers are an integral part of Qatar’s future and need to be supported by all entities. Baladna will continue to support the local communities in every way possible way, as having a comprehensive corporate social responsibility is part of our core values.’
Ali Al Ghareeb, Director of Local Development Department at Qatar Charity, said they are open to contribution from both government and private entities, to improve services to local communities.
Baladna has been an active contributor to the Qatari economy over the past few years. As a result of the blockade imposed on Qatar by neighbouring countries in the Gulf, Baladna has accelerated the diversification of their products to meet the country’s self-sufficiency goals.
Qatar Charity has set up 45 tents across Qatar this Ramadan 2019, for the benefit of at least 350,000 blue-collared workers. Iftar meals were also handed out to labourers in the Industrial Area and in various homesteads, for 39,000 workers. Charity food packages were also handed out to 10,000 low-income families. Overall, 3.4 million people from 30 countries benefited from QC’s Ramadan initiative this year.