Bedaya Center for Entrepreneurship and Career Development (Bedaya Center), a joint initiative by Qatar Development Bank and Silatech, launched the ‘Bedaya’s Friends’ initiative, which entitles its members to attend workshops, and take part in deciding on the workshops and its scope.

The initiative intends to augment frequent meeting with entrepreneurs, field trips for existing and successful projects, and participate in bazaars that Bedaya regularly hosts.

Bedaya Mobile photo workshopThe initiative’s first activities included a three-session product photo shoot by mobile phone workshop, with each session lasting for three hours. The workshop was aimed to support Qatari entrepreneurs and educate them on the technicalities involved in the photo shoot of various products such as food, beverages, clothing, accessories and many others, by using only their smartphones. This will help them promote their goods, increase their sales, eliminate the need for a  special photographer to do their product portfolio, and thereby reduce cost.

During the first session, photographers Ammar Al Qamash and Latifah Al Darwish, from Phone Art Qatar highlighted the use of mobile phones to photograph F&B products. Apparels, clothes and accessories were covered in the second session of the workshop. The third session covered a wider ‘landscape’ including tricks to take perfect shots for other product range such as perfumes, watches and many others.

During the workshops, the members were able to familiarise themselves with the basics of photography, doing trial shoots, evaluating the positive and negative sides of each trial, and practiced the art of taking perfect pictures, supported by feedbacks from instructors.

Reem Al Sowaidi, General Manager of Bedaya Center, said that thanks to these workshops, the attendees were able to acquire the basics of professional photography using their mobile phones. She said that mobile photography has become a marketing skill that saves time, effort and money.

Through the ‘Bedaya’s Friends’ initiative, we seek to offer a range of specialised workshops that help entrepreneurs market their products by letting them select the topics that might help them, and hold them with specialists in those areas.

Al Sowaidi said they were honoured by the presence of photographers from Phone Art Qatar and to inform their audience about one of the most important elements in marketing. She said that these could directly increase the volume of business and facilitate direct communication with different segments of society.

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