Bernheim Brothers unveiled its 88 Rue Du Rhone, a Swiss watch brand that offers ‘classic, elegant and yet affordable’ timepieces for on-the-go urban consumers and young entrepreneurs, priced from US $300 to US $1,000.


88 RUE DU RHONE, the new Swiss watch brand created by the Bernheim Brothers, unveils the latest in ladies timepieces: the Double 8 Origin Black Rose Chrono. Sultry and seductive, yet boasting femininity, the Black Rose Chrono stays true to the modern and chic personality of the brand. The shiny black 35mm case proves to be a powerful foundation while the rose gold Roman numerals and hands alongside diamond indexes distinctively spring to life from the jet black dial like flowers in bloom.


The newest member of the 88 RUE DU RHONE family is The Power Chrono, making its debut on stage at the 2013 Baselworld Fair. The timepiece, packed with power, conveys a strong sense of classic style with modern finishes for today’s most stylish executive who yearns for adventure.


88 RUE DU RHONE, the first accessible Swiss made luxury watch brand from the Bernheim Brothers, presents The Urban Class stepping out from the shadow and taking the stage with elegance and refinement. The new Swiss brand debuts to the audience a flawlessly contemporary 45mm, stainless steel matt black PVD design that adds a casual, every day element while also remaining classy, thus meeting the needs of the ultimate urban consumer.