The National Breast and Bowel Cancer Screening Programme – Screen For Life – led by the Primary Health Care Corporation (PHCC) is directing an awareness campaign across Qatar’s major malls throughout March in line with its ‘Ask Me About Bowel Cancer Screening’, which was launched recently.
PHCC installed activation booths across three of the country’s most popular destinations as part of its goal to spread awareness to a wider audience and enhance knowledge about bowel cancer screening among the Qatar population. Activation booths will be located at Ezdan, Landmark and Villaggio Malls during the month-long campaign aimed at engaging all segments of Qatar society. A specialised team from the Breast and Bowel Cancer Screening Programme will interact with shoppers and educate them about bowel cancer screening and the programme in general.
The primary focus of the campaign will be to target men and women aged 50-74, the most at-risk age group, to advise them on the benefits of screening and urge them to make an appointment. The highly-trained team from PHCC will also seek to connect with younger shoppers who can influence their parents and can actually help spread awareness about the ‘Screen For Life’ programme. With bowel cancer among the top two malignant cancers in Qatar, early detection through screening can help increase survival rates by as much as 90%.
PHCC Cancer Programme Manager Dr Shaikha Abu Shaikha said that one of the most important aspect of their work is reaching a wider audience.
By placing the activation booths across Qatar’s leading malls, we ensure that our message is passed on to a greater number of people.’
The PHCC team will be present at the booths to offer guidance and advice on the bowel cancer screening process. A key feature of the activation is on-site registration so shoppers can discuss the programme before they sign up for a screening appointment. Visitors can also register by calling PHCC’s Cancer Screening Call Centre at 800 1112.
Dr Shaikha Abu Shaikha added that thousands of people have already benefited from the ‘Screen For Life’ programme and they expect to reach a more people with the month-long campaign.
Our activities during Bowel Cancer Awareness Month would not have been possible without the support of the malls. This partnership shows that we are committed to improving the health of Qatar’s population.’
For more information about the Bowel Cancer Screening programme, visit screenforlife.qa.