Cadillac, distributed in Qatar exclusively by Mannai Corporation, takes the next step in the realignment of its sedan portfolio with the global introduction of the first-ever CT4 sport sedan.
Revealed to customers through a social media campaign that virtually puts viewers in the driver’s seat simulating the car’s liberating drive experience, the 2020 CT4 is poised to appeal to a new generation of sport-luxury customers.
The CT4 offers plenty for the senses, starting with its RWD proportions and an athletic design. A bold colour-and-trim palette featuring 11 exterior colour options along with eight distinct interior colour, material and trim options, means customers will have no trouble making a statement.
Driven by an all-turbocharged propulsion portfolio and leveraging Cadillac’s award-winning rear-wheel-drive architecture, the CT4 delivers a driving experience unmatched by front-drive competitors. It also incorporates the latest Cadillac technologies, including available Super Cruise, the world’s first true hands-free driver assistance feature. The driver attention system helps keep drivers engaged by detecting and signalling when drivers need to pay more attention to the road.
RWD Proportions and Athletic Design
The CT4’s sleek profile leverages the natural, long dash-to-front-axle proportional advantage of the rear-drive platform and, along with its wide stance, expresses presence, confidence and performance.
Andrew Smith, Executive Director of Global Cadillac Design, said:
We developed CT4 to appeal to youthful buyers in the luxury market who may be new to the Cadillac brand. The vehicle was intended to draw attention, using a combination of great proportions, taut surfacing and Cadillac family details that hint at the athletic driving experience this vehicle offers.’
Bright exterior accents, along with unique grilles (with premium hot foil-stamping on the grille elements) and fascias, distinguish the CT4 Luxury and Premium Luxury models. Each trim also features LED exterior lighting including headlamps, tail lamps and signature vertical lights at all four corners.
Perfectly-Balanced Driving Dynamics
The all-new CT4 is built on Cadillac’s award-winning RWD sedan architecture. Enhancements of the front and rear suspension systems are designed to improve road isolation and driver feedback.
Rob Kotarak, Cadillac Chief Engineer, said:
Cadillac is dedicated to building the most exhilarating sport-luxury sedans. Every element of the CT4 is designed to bring innovative technologies right to the driver, providing discerning driving dynamics with cutting edge precision.’
Selectable vehicle drive modes are standard and allow customers to enhance their vehicle settings for different preferences and conditions. The modes, Tour, Sport, Snow/Ice and Track, are joined by new My Mode and V Mode (V-Series).
Continental self-sealing tires are a segment-first and contribute to the CT4’s balance of control in all conditions.
Turbocharged Performance Choices
CT4 leverages Cadillac’s proven turbocharging proficiency as the foundation for its spirited performance. Cadillac’s new 2.7L segment-first Dual-Volute Turbo engine is available on Premium Luxury and is standard on V-Series. Horsepower is estimated at 309 hp (230 kW) with 348 lb.-ft of torque (472 Nm) in the Premium Luxury model and 325 hp (242 kW) and 380 lb.-ft of torque (515 Nm) in the CT4-V. It is matched with a segment-exclusive 10-speed automatic transmission with Electronic Precision Shift.
Driver-Focused and Connected Cabin
Designed for a new generation of luxury sport sedan customers, the CT4’s contemporary interior reflects sculptural, tactile forms and sophisticated details wrapped around a driver-centric cockpit that artistically incorporates the brand’s signature technologies.
A high-definition, an 8-inch-diagonal touchscreen is a centrepiece and focal point for the CT4’s connectivity.
The CT4 benefits from GM’s new digital vehicle platform, an all-new electronic architecture that enables the adoption of the company’s next generation of technologies.
The CT4 Experience
The CT4 was unveiled to customers through an immersive social media campaign that kicked off with an interactive Instagram story, to be followed by multiple video clips on YouTube, Twitter and Instagram, all designed to appeal to viewers’ sensory nature.
Melissa Grady, Cadillac Chief Marketing Officer, exclaimed:
The first-ever Cadillac CT4 changes the sport-luxury sedan game, fusing technology and performance in a distinctive design for customers who want to express themselves. Because the CT4 is equal parts technology and performance, we wanted to reveal it in a way that would stimulate the senses and evoke emotions our customers might feel when behind the wheel.’
The 2020 CT4 will be available for ordering later this year. Pricing and additional information will be announced closer to the start of regular production.
You can visit the new Cadillac Showroom in Industrial Area. It’s very accessible, located on the new and updated East Industrial Street. You can also call toll-free on 800 1808 or visit the official Cadillac website.
Get the showroom location map here.