Cadillac Qatar, represented by Mannai Trading Company, has redefined the luxury customer experience with the recent opening of its new showroom, following Cadillac’s latest corporate identity with multi-million investments. To celebrate the brand’s first-of-its-kind facility in the region, Cadillac revealed the all-new XT6 which marks its first appearance in the Middle East.

The new Cadillac showroom at E Industrial Street. (Image by Abdul Basit)
The new Cadillac showroom at E Industrial Street. (Image by Abdul Basit)

In line with the global brand direction in upgrading its customer experience, the new 2500 square-metre Cadillac facility houses a number of amenities including the first built-in Service Lane and Virtual Reality Room. The showroom can accommodate up to 27 vehicles.

The first-ever XT4 has also made its local debut, and is now on sale, allowing customers to be one of the first to own the all-new compact SUV which is tailored for the next generation of luxury customers.

Mohamed Helmy, Group General Manager of Mannai Automotive, said that the opening of the new Cadillac showroom marks an important milestone for the brand in the region.

We are proud to be taking the lead in enhancing the Cadillac customer experience in the Middle East, specifically in Qatar. The new Cadillac facility is the perfect home for the highly-anticipated all-new Cadillac line up, that is led by the first-ever XT4.’

Underscoring this milestone for the company, top executives from the American automotive giant were also present at the showroom opening ceremony.

The Cadillac XT4 and XT6 Models

As Cadillac’s largest crossover, the 2020 XT6 has been created to make the most of passengers’ time on the road with the all-new three-row model boasting a luxurious, adaptable and connected cabin, complemented by responsive handling and a comprehensive suite of safety features.

The Cadillac XT4 models features an all-new Cadillac 2.0L Turbo engine, producing an SAE-certified output of 237 hp (177 kW). Coupled with a nine-speed automatic transmission with next-generation Electronic Precision Shift, the new engine features new efficiency-enhancing technologies including Active Fuel Management (cylinder deactivation).

Helmy added that their investment in the new facility only confirms their unwavering commitment to the brand.

With our customer’s convenience and trust in mind, we know they expect the very best from us and this is what we aim to give with our new showroom and service centre.’

The new showroom will further supplement Mannai’s presence across Qatar. The company has various facilities in Doha, Al Wakra, Bin Mahmoud, Umm Salal, Um Al Afaei and Abu Nakhla. The new Cadillac showroom is located at E Industrial Street and is open to customers from 8:30 am to 8:30 pm, six days a week.

For updates and more information about Cadillac Qatar, visit