With the major developments underway and the planned projects, CASE Construction Equipment and its official distributor in Qatar, Nasser Bin Khaled & Sons Heavy Equipment (NBK) are able to support the construction sector with the brand’s latest equipment and technologies designed to give customers the economic, environmental and safety advantage in a wide range of applications.

Key decision makers and operators in the country’s construction industry were invited to see first hand how CASE and NBK are able to help their businesses at an Open Day event held on 25 October 2016 at Regency Hall. The brand and importer showcased the high quality range of CASE equipment and demonstrated how it can further enhance the productivity and increase the profitability of construction businesses.

Models from the CASE Heavy Line and Compact Line were on display at the customer event: they included the CASE 821F wheel loaders for the aggregate sector, the SR150 and SR130 skid steer loaders, 570T and 580T backhoe loaders, and TX170-45 telehandler. Also on display were two 20-tonne and 37-tonne excavators that compete in the country’s biggest segment, crawler excavators – a segment that accounts for 60% of earthmoving equipment sales in Qatar.

A live show featuring skid steer loaders, backhoe loaders and crawler excavators entertained the visitors while demonstrating the efficiency of the machines and the ease of access for servicing. CASE representatives from Europe and the UAE were present at the event, where they were joined by professional demonstrators from the UK and Germany, who provided visitors with the opportunity to see first hand the outstanding performance and reliability of CASE equipment.

Raffi Keuylian, General Manager of Nasser Bin Khaled & Sons – Heavy Equipment Division, said:

The CASE Open Day helped us create awareness about our premium line of CASE construction equipment and educate our potential clientele about our after sales services, training, parts support and financing solutions. We were able to meet key decision makers and influencers and show them what we can do for their businesses. This was the first time our heavy equipment division has hosted an event of this size, and it will be a trendsetter for our division.’

In an increasingly competitive and diversified market, NBK is committed to providing high quality construction equipment to their clients and help them achieve excellence in their operations. CASE supports NBK with the team based in its regional office in the Dubai Airport Free Zone Area, backed by the brand’s global organisation. It is also opening a spare parts depot in Jebel Ali to ensure a fast and efficient parts support.

The oldest CASE partner in the region, NBK and the brand are working together to continuously raise the level of professional support it provides customers. The excellent quality of NBK’s service to its customers has earned it the certification of Pinnacle Dealer, the highest level in the CASE Pinnacle Excellence programme, which it has achieved by meeting the highly demanding requirements the brand has set for the development of its network.

Keuylian explained:

We have a dedicated team consisting of a product manager and four sales engineers who are entirely focused on the brand, and we work very closely with the CASE teams to maintain customer relations and satisfy their needs. CASE also helps us train and develop our staff through web-based and face-to-face sessions. Going forward we are planning to increase the number of sales engineers to meet the demand of a market that we expect to grow significantly in the coming years.’

Franco Invernizzi, Senior Business Director CNH Industrial Construction Equipment for Africa and Middle East, concluded:

In NBK we have found an outstanding partner, which has shown it is capable of giving CASE customers the best sales and service support, which they expect from our brand. Qatar is undertaking an ambitious programme of investments in its infrastructure and, to achieve its goals, it will need the high quality, reliable equipment supported with highest level of professional service that we are able to provide in partnership with NBK. This is a market of strategic importance for CASE, and we are investing, together with NBK, in strengthening even further the CASE teams on the ground and in ensuring they have everything they need, such as the new warehouse in Jebel Ali, which will help us provide an even more efficient parts support.’

More information is available at CASEce.com.


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