In partnership with Qatar National Tourism Council (QNTC) and Qatar Airways, Qatar Duty Free (QDF) and L’Oréal Travel Retail Europe Middle East Africa India (TREMEAI) officially launched the Lancôme Pop-Up store at a Chinese New Year themed opening ceremony at Hamad International Airport (HIA) this Wednesday, 22 January.

The opening of the pop-up store was held under the banner of the fourth edition of the Shop Qatar festival, ongoing end of this month in various shopping malls across Doha. This year, a week-long celebration of Chinese New Year will take place during the penultimate week of the festival and to mark the event, the official launch of the Lancôme Pop-Up featured Chinese décor and entertainment including a lion dance, a red and gold colour scheme and traditional lanterns.

L'Oréal Launch Exclusive Lancôme Pop-Up at HIAChinese Ambassador to the State of Qatar HE Zhou Jian was the guest of honour at the opening ceremony.

Qatar Airways Group CEO and QNTC Secretary General HE Akbar Al Baker said they decided to combine the opening of the new, exclusive Lancôme Pop-Up at HIA with Shop Qatar’s Chinese New Year celebrations to demonstrate their commitment to welcoming even more passengers from China to Qatar.

L’Oréal TREMEAI General Manager Gianguido Bianco, said they are happy and proud to launch the unique pop-up for Lancôme in Doha during Chinese New Year, exclusively developed for Qatar Duty Free.

L’Oréal Travel Retail partnered with Qatar Duty Free to create this immersive and disruptive brand experience, showcasing all axes – to cater to all passengers – in line with our spirit of beauty for all travellers. Together with this unique experiential podium, we are leveraging fully the power of digital media to have a complete offline and online experience, to maximise the drive-to-store effect within HIA.’

According to Qatar Duty Free VP for Operations Thabet Musleh, they honour their Chinese passengers every year with a Chinese New Year themed podium.

L’Oréal is an important brand partner of QDF and we are delighted to collaborate with them to create immersive experiences for our customers here at our home Hamad International Airport.’

Chinese New Year in Qatar

#Marhaba today joins the celebration of #ChineseNewYear and the official opening of the Lancôme Podium at Hamad International Airport.Qatar Airways CEO HE Akbar Al Baker said this celebration is to reflect Qatar as an important tourism destination and make #DiscoverQatar brand become stronger internationally.#ShopQatar #DiscoveringQatar #ChineseNewYearInQatar

Posted by Marhaba Information Guide on Wednesday, 22 January 2020


Located at the heart of HIA, the Lancôme pop-up features the iconic Lancôme ‘O’ and will offer the popular Advanced Genefique Serum in a limited edition red bottle. The anti-aging serum accelerates skin recovery for stronger, younger-looking skin. In addition to the Lancôme pop-up, L’Oréal TREMEAI has also recently opened a new Giorgio Armani store focused on Si Passione Intense fragrances and ARMANI/PRIVÉ.

As part of Shop Qatar’s Chinese New Year celebrations, Qatar Duty Free is also offering 20% off on purchases of US$200 and above, terms and conditions apply. In addition, customers will also receive invitations for a free flash makeup session and exclusive gifts.