The Commercial Bank of Qatar (CBQ) recently launched an exciting and innovative campaign to promote the Commercial Bank Qatar Masters 2019, an annual golf tournament that is part of the European Tour and participated by many of the world’s top golfers. The CBQ campaign is focused on generating awareness about the event. Commercial Bank has been the title sponsor of the tournament for 14 years now.
CBQ’s campaign applies golfing terms to elements of Qatari culture and heritage to make them more familiar to the Qatari public. The aim of the campaign is to encourage people in Qatar to gain a better understanding of golf as a sport, and eventually patronise and enjoy the Commercial Bank Qatar Masters event even more.
As part of the event’s marketing communications, CBQ is running a social media campaign that aims to elaborate on the many ‘masters’ that can be found at this year’s tournament – not only masters of golf, but also masters of dining, music, entertainment and more, bringing across a wide range of activities that complement golf.
EGM Chief Marketing Officer Hussein Ali Al Abdulla said that what they wanted to do in this marketing campaign is encourage people in Qatar to learn more about the wonderful sport of golf.
At Commercial Bank, we are committed to playing a role in driving people to participate in sport, and we hope that our campaign will not only drive attendance to the Commercial Bank Qatar Masters, but have a lasting impact in inspiring people to pick up a club and give golf a try.’
He added that everyone at CBQ is looking forward to what will be another fantastic edition of this very special tournament.
A Sports Event for the Whole Family
Corporate Social Responsibility is an integral part of Commercial Bank’s business, in line with its support of the human development pillar of Qatar National Vision 2030, which aims to promote a healthy population, both physically and mentally. CBQ’s sponsorship of Commercial Bank Qatar Masters will allow them to offer not only a world-class sporting tournament to visitors, but also a range of exciting hospitality and entertainment activities that will be enjoyed by the public.
Aside from the sporting action, the Commercial Bank Qatar Masters is also an opportunity for a wonderful day out with family and friends in the beautiful surroundings of Doha Golf Club.
Visit qatar-masters.com for more information about Commercial Bank Qatar Masters 2019.