The Qatar National Tourism Council (QNTC) recently announced details of the 17th Doha Jewellery & Watches Exhibition (DJWE), organised under the patronage of the country’s Prime Minister and Minister of Interior, HE Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani.

DJWE will be held on 24 to 29 February at the Doha Exhibition and Convention Center (DECC).

The announcements were made by QNTC Secretary General and Qatar Airways Group CEO, HE Akbar Al Baker during a press conference at JW Marriott Marquis City Center Doha, the event’s official hotel partner.

QNTC and Qatar National Bank (QNB) also signed a sponsorship agreement during the press conference, signed by Yousef Ali Darwish of QNB and Ahmed Al Obaidly of QNTC. QNB is now among the list of sponsors of the 17th edition of DJWE.

According to HE Al Baker, DJWE has become a major destination for seekers of luxury and elegance from around the world because it enables direct interaction between brands and customers. The event has in fact, launched the most prestigious new brands and released some of the world’s best-known international names.

DJWE 2020 presscon

The exhibition has also reinforced Qatar’s position as a host of international exhibitions, playing a critical role in support of Qatari talent by providing a platform for them to market their products, launch their brands, and gain crucial experience through contact with the most prestigious players in the field.

He added that the country continues to develop the business events sector and enhance Qatar’s role in achieving its goal of sustainable tourism development. He also pointed out how they continue to diversify tourism products in line with target source markets.

With the growing popularity of the prestigious luxury event, this year’s exhibition space was expanded to an area of ​​more than 33,000 square metres – representing a 12% increase from the previous edition.

The 2020 edition is bringing together 127 exhibitors from 14 countries, a 65% increase from last year. International exhibitors is also making up over 58% of the total number of vendors. Along with local Qatari designers, they will showcase more than 451 brands of watches and jewellery, providing a unique opportunity for luxury-seekers to learn about the latest products and innovations from the most renowned brands in the world, all under one roof.


Young Qatari Designers Initiative

Under the patronage of the Prime Minister and Minister of Interior, HE Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, the Young Qatari Designers Initiative returns to the exhibition this year with five new designers showcasing 16 jewellery brands in a special zone. This initiative was launched to support Qatari creatives and showcase their work and achievements, enabling them to display their designs alongside some of the biggest luxury brands in the world.

This year’s edition of the exhibition will – for the first time – include a Turkish Pavilion that features 11 Turkish brands, in addition to the return of the Indian Pavilion for the second year with 28 featured brands – more than double the number in 2019. The Indian Pavilion will display wide and distinctive varieties of the latest and finest Indian jewellery that has been crafted to suit all tastes and occasions.

Exclusive Pieces on Showcase

DJWE is expected to showcase a number of exclusive pieces designed by famed global brands such as Tag Heuer and FPG, in addition to the participation of world-renowned diamond brand De Beers, which comes to Doha for the first time ahead of the opening of its first Qatari branch in Al Hazm.

Among the highlights of the 17th edition of the Doha Jewellery & Watches Exhibition is the participation of Qatar Watch Club and their exhibition of rare collectibles and limited edition pieces; the participation of the prestigious French Objective Horlogerie group, which will provide various workshops, including a watch care workshop organised by the group for the first time in the Middle East.

The exhibition will also providing consulting services by certified experts and specialists who will provide free appraisals to visitors looking to buy jewellery pieces at the exhibition, in addition to various educational and interactive activities.

Global Media Campaign Featuring Sonam Kapoor

A global media campaign will run in target markets ahead of DJWE, featuring famed Bollywood star Sonam Kapoor as the face of the campaign and will serve as guide for visitors on their journey to beauty.

DJWE 2020

The campaign was launched in 16 markets including Kuwait, Oman, the United Kingdom and France, and is expected to reach 450 million viewers through social media and TV channels.

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