DOMASCO introduced the GAC MOTOR brand at the Qatar Motor Show 2015. The brand has three models which is launched for the first time in Qatar at the Motor show. Subsequently the exclusive GAC Motor showroom will open at Salwa Road in the very near future.
GAC Group – the parent company of GAC Motor was established in 1997 and is based in Guangzhou, China. The company sets itself apart from most other Chinese manufactures in that it has strong partnerships, in the form of joint ventures with car manufacturers such as Honda, Mitsubishi, Toyota, Fiat, and Hino. Capitalising on the years of experience of producing cars for other brands, GAC Group launched its own brand – GAC Motor, in 2007.
Faisal Sharif, Managing Director DOMASCO said:
GAC Motor has already been launched in Kuwait and the UAE, represented by very prominent automotive business groups, and has been very well received in those markets. Qatar is the 3rd GCC market to see the introduced of this dynamic new brand and we have very high expectations of its performance in this market.’
In order to ensure production of a quality vehicle, GAC Group not only uses the experience gained from working with other car manufacturers, it also sources various components of its cars from international suppliers such as the electronic stability program and engine management systems from Bosch (Germany), front brakes from Continental (Germany), Front and Rear bumpers from Visteon (USA), 5-speed automatic transmission from Aisin (Japan), air conditioning from Denso (Japan), seatbelts, airbags, rear brakes, and hydraulic power systems from TRW (USA).
This strategy yielded impressive results, as in 2011, GAC broke the sales record for the most sold Chinese brand and saw an impressive 92.9% growth in sales in 2012 – a testament to both the quality and reliability of the car. Building on this success, GAC Motor’s strategy is to introduce one new car model each year in order to have a wide enough range of cars to compete with other more established Korean, Japanese, American, and European brands.
Especially in the safety performance, GAC MOTOR’s entire models got the 5 stars award in the C-NCAP test and beyond most of famous brands. Accordingly, GAC MOTOR is foremost in passive safety area.
The cars being launched in Qatar include the GA3, a small to mid-sized sedan featuring a 1.6L or DCVVT engine, hydraulic power steering, multi-link independent rear suspension, 5AT transmission, and an aerodynamic form designed for a smooth and quiet ride.
The other model on offer is the snow-leopard-inspired GS5 – an urban SUV. This vehicle features an i-4WD real time 4WD system, manual automatic-automatic integrated transmission, intelligent control unit with navigation, European SUV chassis with 4WD independent suspension, keyless entry and engine start button, an ultra large capacity trunk (480L/1350L), and is illuminated by 100 LED lights.
The new showroom is nearing completion and sales will be in full swing shortly.
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