Twenty-five Doha-based business event professionals recently attended a two-day development training programme hosted by Qatar Tourism Authority (QTA) in partnership with UK-based MBB-Media Ltd to enhance the country’s Business Events competitiveness.
Ahmed Al Obaidli, Director of Exhibitions at QTA, said they wanted to empower local exhibition professionals with tools to adapt and respond to the fast-changing environment in which they work.
The sustainable growth of the tourism sector is a central theme of the Next Chapter of the National Tourism Sector Strategy 2030, and we are pleased to see key members engage with the opportunities provided in that space.’
Business events in Qatar benefit from the growing events management services available in the country: exhibition capacity of 70,000 square metres in world-class venues such as the Qatar National Convention Centre and the Doha Exhibition and Convention Centre; an expanded transport network, as well as accessibility via Qatar Airways’ reach of 150 destinations worldwide.
Matthias Tesi Baur, programme lecturer and Founder of MBB-Media said that Qatar has all it needs to become a leader in the field of exhibitions.
I believe that the industry’s biggest challenge for the next five to 10 years will be adapting to offer seamless experiences that appeal to an increasingly digitally-savvy audience; that is certainly a niche area which Qatar can focus on and develop to be unique.’
The programme was designed to cover topics related to sustainable growth as well as explore means for taking a show from local to international.
For more information about Qatar Tourism Authority, visit their website at visitqatar.qa.