DHL Express, the world’s leading express logistics provider, signed a partnership with Egyptian football superstar Mohamed Salah to become its brand ambassador for Middle East and North Africa (MENA) in the next two years.
The new collaboration will see the parties working together on a series of marketing and CSR initiatives to reinforce their ‘synergies’ – the core values of DHL Express as a business, and Mohamed Salah as a sports personality. Under the terms of agreement, DHL Express will work closely with Mohamed Salah’s company to support broader initiatives that can impact communities across the wider MENA region.
Following the signing of their partnership, DHL MENA CEO Nour Suliman, expressed his pride in collaborating with Mohammed Salah, lauding his cooperative spirit and great personality, which inspires many people around the globe. He said that Mohamed Salah puts dedication and sincerity in any work he does and is constantly working to develop himself, because he knows well what it means to work with a team. DHL also sees Salah as a figure that personifies their brand.
The new partnership aims to help DHL Express strengthen its brand presence in the MENA region as a company involved in regional development, connecting people and improving lives. The inclusive culture of DHL Express has also significantly contributed to the development of countries within the region as they support many charitable causes to assist the underprivileged population in the area.