In keeping with the spirit of the holy month of Ramadan, Galeries Lafayette Doha launched the campaign, ‘Together for Good’ as part of their effort to give back to society and nature. Galeries Lafayette Doha is part of Ali Bin Ali Holding.
The garment donation campaign upholds the philosophy of global initiative for more responsible fashion. The endeavour is an extension of the Galeries Lafayette Group’s ambitious sustainable development policy that is applied at Galeries Lafayette all over the globe.
The 40-day campaign, which intends to promote recyclable fashion, will run for the entire month of Ramadan until after Eid al Fitr. A four-metre tall mannequin has been placed at the main entrance of Galeries Lafayette Doha and all donated clothes will be placed on it. Every Saturday, the clothes will be taken down and handed over to charity organisations for donation.
The ‘Together for Good’ initiative promotes the real meaning of sharing. Statistics show that an amazing 30% of clothes an individual buys are never worn. This campaign encourages people to share their unused clothes with the less fortunate. This is Galeries Lafayette Doha’s way of sharing this holy month of Ramadan.
Upholding the noble idea of donations and promotion of recycling, Vice Chairman and EVP of Ali Bin Ali Holding, Nabeel Ali Bin Ali said they are committed to having a more responsible business.
We believe in promoting the common good and the campaign is a manifestation of that effort. It is not just a campaign, but also a movement for the progress and well-being of society. The holy month of Ramadan is an ideal time to take this small step towards the greater good.’
True to its role as a brand house and a trendsetter, Galeries Lafayette Doha’s Ramadan 2019 ‘Together for Good’ campaign champions the idea of charity and the importance of recyclable fashion for a better world.