The Industrial Designers Society of America (IDSA) awarded the Genesis Essentia Concept with a Gold International Design Excellence Award (IDEA) for Automotive and Transportation. Skyline Automotive WLL, a Jaidah Group company is the official distributor of Genesis in the State of Qatar, and this is the brand’s first ‘best of the best’ award win for Genesis Vehicle Design.

Considered one of the world’s top three design awards including IDEA, RedDot and iF, IDEA has recognised North America’s top design award since 1980. This specific award evaluates and ultimately selects the best in design, by comprehensively evaluating various screening criteria such as design innovation, user benefits, and social responsibility. In 2018, Genesis Retail Design and Genesis Sound Design were recognised for ‘best of the best’ award by Red Dot.

Luc Donckerwolke, Executive Vice President and Chief Design Officer, said:

We are extremely proud to be recognised by IDSA with the Essentia Concept which shows the Genesis brand’s vision and future. For a new brand, each design element becomes part of the legacy for the brand, so our goal is to design a car as well as connect it with Genesis DNA.’

The Essentia Concept, which was first unveiled at the New York International Auto Show in March 2018, is the Genesis brand’s first electric Gran Turismo (GT) concept car. It was recognised for its interpretation of the ‘Athletic Elegance’ design paradigm while providing a vision of future Genesis product performance and technology.

The battery-electric Essentia Concept featured a luxurious look with a simple, clear and sleek exterior design and a custom-tailored interior. The interior design was focused on maximising the connection between the driver and the car, and the overall decoration was reduced to combine restraint and futuristic impressions.

Sang Yup Lee, Senior Vice President and Head of the Global Genesis Design Centre, stated:

We aim to show Genesis brand DNA through designing to reshape the landscape of the existing luxury car design. This is the foundation of our design philosophy, ‘Athletic Elegance’.’

More information is available at the Skyline Automotive showroom on Salwa Road. You can also visit their website here or call 800 8899.