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The Gallery at Virginia Commonwealth University in Qatar (VCUQatar) will hold the exhibition, ‘The UP Factory by Droog Design’,  from 15 October to 15 November 2012. The opening reception will be preceded by a lecture entitled ‘Materials Matter’ by Renny Ramakers, co-founder and director of Droog Design, at 6:00 pm at the atrium at VCUQatar.

Ramakers focuses on establishing new collaborations and developing new tools and scenarios grounded by societal relevance, but always with a twist. She believes conceptual thinking with the focus on a different perspective can not only solve problems, but also open up new possibilities.

Droog creates products, projects and events around the world in collaboration with designers, clients and partners. With offices and a store in Amsterdam, and retail partners worldwide, Droog offers a selection of accessories, lighting, furniture and studio work that change one’s experience of daily life. Droog projects pioneer new design directions, new collaborations, creative tools and business models that offer a unique perspective.

Don’t miss this unique exhibition that is open to the public and will only run for one month in Qatar! For more information, visit the VCUQatar website.