The 12th Heya Arabian Fashion Exhibition officially opened with a series of fashion shows showcasing the latest in Arabian and modest fashion, alongside inspiring discussions on women’s empowerment in fashion and the arts.
The event was formally opened by HE Dr Sheikha Aisha Al Thani, philanthropist and supporter of education and entrepreneurship in Qatar, Mashal Shahbik, Director of Festivals and Tourism Events at Qatar Tourism Authority (QTA) and officials of Design Creationz, the exhibition organiser.
The opening also witnessed a fashion show presenting bespoke abaya designs, developed by 15 Qatari designers, to mark the upcoming Qatar National Day.
Heya showcases the largest display of local designers to date. Overall, more than 150 abaya and modest fashion brands from over 15 countries are represented, including; Qatar, Kuwait, Oman, India, Turkey, Lebanon, Indonesia, Morocco, Spain, Germany, Italy, Sri Lanka, the UK, France, Mexico and for the first time, Hongkong.
QTA’s Mashal Shahbik said that they are pleased to once again support the local entrepreneurs, ensuring that they are well-represented in tourism events such as this Heya Exhibition.
Ensuring that local entrepreneurs are well-represented in tourism events supports the local economy and guarantees an authentic experience for visitors. QTA is pleased to once again support our national products in this celebration of our cultural heritage, and we are delighted to welcome designers from around the world to share and enrich the Heya platform.’
Meanwhile, Design Creationz spokesperson Esraa Abel said that Heya has evolved over the years, as people not only visit to shop and complete their collection, but also to learn about culture and modest fashion trends.
For this edition, we have enhanced the visitor experience so designers are at the core of Design Creationz’ vision. The show is a true representation of art, couture and luxury, and we are proud to provide a collaborative and commercial platform for Qatari, Arab and international fashion designers.’
The 12th edition of Heya offers shoppers and visitors an assortment of unique collections, from high-street apparel, couture and luxury, to the latest modest fashion evening gowns, leather accessories, and for the first-time ever, perfumery and make-up. The ladies-only event is open to women and girls over 13 years old.
For more information on Heya Exhibition, visit their website at heya.qa. You can also follow Heya on Instagram, Twitter, Facebook, Snapchat or YouTube. Visitors can also download the Heya mobile app to stay up-to-date with events and easily navigate brands and goods on offer.
Heya Arabian Fashion Exhibition is ongoing at the Doha Exhibition and Convention Centre, until Tuesday, 7 November.
