The 17th edition will highlight the country’s local talent and offerings in modest fashion

Qatar National Tourism Council (QNTC) announced the 17th edition of Heya Arabian Fashion Exhibition, set to take place on 27 November until 1 December at the Doha Exhibition and Convention Center (DECC). Held under the patronage of HE Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, the exhibition will be organised by Qatar Business Events Corporation (QBEC), a subsidiary of QNTC.

Heya_LogoHeya is Qatar’s longest running exhibition showcasing the latest in Arabian and modest fashion, and with only one edition taking place this year, Heya 2020 is expected to be truly unique with significant participation from local brands.

With a new logo and identity, the exhibition will offer visitors an array of unique collections, from high-street apparel, haute couture and luxury, to the latest modest evening gowns. It will also feature a rich programme of events including four fashion shows, ten talk shows, and one workshop taking place on the sidelines of the event.

HE Akbar Al Baker
HE Akbar Al Baker

QNTC Secretary General and Qatar Airways Group Chief Executive, HE Akbar Al Baker said that over the years, Heya has become one of country’s top cultural events, anticipated by its wide following of Arabian and traditional fashion fans from Qatar and across the region. The event, he said, has played a vital role in nurturing local talent, launching numerous local brands that went on to become leading names in modest fashion.

We are taking all necessary measures and precautions to ensure the safety and well-being of Heya visitors, and we advise them to follow all instructions to fully enjoy the event.

This year’s edition takes the spotlight on Qatar’s home-grown talent and will showcase over 150 exhibitors including local designers and entrepreneurs along with two Kuwaiti designers Tahani Alotabi and Basayel Style. Local brands which include Almotahajiba, Harlienz, Hamadis, 1309 studios and Terzi, will also be returning this year.

Safe Shopping Experience at DECC

Visitors can enjoy a safe shopping experience at DECC, following hygiene and safety guidelines put forth by the Ministry of Public Health (MoPH). Safety measures include limiting the visitor capacity to 30%, mandatory use of masks, presenting the EHTERAZ application upon entry and following social distancing measures.

To better manage visitor traffic, all visitors are required to register ONLINE prior to the event. Upon confirmation of registration, they will receive a QR code which must be shown at the entrance. This registration will be valid for entry throughout the five days of the exhibition. Walk-in guests without prior registration may also register in the foyer area.

Heya is open for women only except on the opening day (27 November) during which men can accompany family members. Children below the age of the 13 are not permitted to enter the exhibition.

For more information on the 17th Heya Arabian Fashion Exhibition, visit  

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