Heya Arabian Fashion Exhibition officially opened its latest edition, under the patronage of HE Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, and attended by officials from Qatar National Tourism Council (QNTC), members of the diplomatic community, fashionistas, media and renowned fashion and lifestyle bloggers, as well as representatives from Design Creationz, the long-standing event organiser for Heya.

Heya 15The five-day exhibition, which runs until Tuesday (30 April) this week at the Doha Exhibition and Convention Centre, is set to showcase the latest in Arabian and modest designs, as well as inspire discussions on the business of fashion, the latest trends, beauty, textiles, and sustainable fashion.

Mashal Shahbik from QNTC, said that the Heya Arabian Fashion Exhibition is the perfect example of local events that offer an authentic Qatari experience.

Over the past few years, Heya has been at the forefront of the events calendar in Qatar. The exhibition is supported by QNTC as part of its effort to empower Qatari entrepreneurs and provide them with a platform to promote their brands and to share their experiences with their counterparts in the Arab region and the world.’

The opening day at Heya 15 saw Qatar Business Incubation Center (QBIC) launch the Lean Fashion Program, the first of its kind in the country intended to equip aspiring designers and entrepreneurs with a holistic understanding of the fashion industry, helping transform their ideas into a successful brand, with an exciting acceleration phase in Milan, Italy.

To deliver the best content possible, an agreement was signed between QBIC and Fashion Technology Accelerator (FTA) – represented by its CEO, Giusy Cannone, a Milan-based hub dedicated to supporting fashion startups. Entrepreneurs who take part in this programme will also learn how to grow their business and will be provided with invaluable opportunities to meet suppliers, distributors and potential partners based in Milan.

According to QBIC General Manager Hamad Bin Dashin Al Qahtani, they want to provide entrepreneurs with the best possible opportunities to develop their ideas. The Lean Fashion Program will be partly delivered in the fashion capital of the world to ensure maximum impact and development, and they’re looking forward to working closely with FTA Milan.

Celebrities, Fashion Shows and Workshops 

Day 1 saw Indian designer Suneet Varma, debuting as part of the Qatar-India Year of Culture, featured under the Indian pavilion along with S3 by Sonali Raman, Pero and 3Clothing. The event opened with a spectacular fashion show, followed by a celebrity talk with Varma, moderated by designer Sonali Raman of S3. Varma was ecstatic to be debuting his collection in Qatar.

I look forward to collaborating with some of the exhibitors in the future, as I am excited by the burgeoning local fashion scene and the high standard of craftmanship showcased here at Heya Arabian Fashion Exhibition.’

Heya is delivered by Design Creationz with support from QNTC, as part of its efforts to empower the private sector to attract and host global events. 

Esraa Abel, spokesperson for Design Creationz, said they are proud to have more than 250 brands participate this year, with many returning ones exemplifying what Heya stands for: a space for industry experts, leaders and entrepreneurs to collaborate and come together under one roof, and helping each other evolve.

The opening day also showcased haute couture modest fashion from 11 countries including Qatar, Kuwait, Lebanon, Oman, England, Sri Lanka, China, Morocco, Turkey, Belgium, and India.

Visitors can also enjoy an array of fashion-forward events including a beauty workshop by Guerlain, a workshop by Tajmeel with tips to Transform Natural Day Make Up to a Glam Evening Look, and a workshop by QBIC on the Lean Fashion Program: Creating Qatar’s Next Fashion Iconic Brand.

Held on an annual basis, Heya brings the largest display of Arabian designers to date. With more than 250 brands, the event offers visitors an assortment of unique collections, from high-street apparel, couture and luxury, to the latest modest evening gowns, leather accessories as well as perfumery and make-up.

This edition’s proud partners include Maison de Joelle, Shangri-La Hotel Doha, Ezdan Hotel, Tajmeel Academy, VCUarts Qatar, QBIC, Qatar Museums, Guerlain Spa, Qatar Red Crescent and PHCC. Lexus is the official car sponsor of Heya. Heya is a ladies-only event. Children below 13 years old cannot enter the exhibition.

For more information, visit heya.qa.  

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