The recently-held 16th Edition of Heya Arabian Fashion Exhibition presented visitors with over 250 fashion brands from Qatar and around the world. Top international brands complemented the wealth of quality collections from Qatar and other participating countries like Kuwait, Oman, India, Turkey, Lebanon, Morocco, China, Indonesia, Italy and Georgia.
The exhibition attracted more than 12,000 visitors throughout the five-day event, bringing together aspiring designers, fashion enthusiasts and influencers, and showcasing over 25 international brands of Abayas and modest fashion collections from at least 11 countries. This year’s edition has been another successful one for Heya.
Representing an 18% increase in local designers from the previous Autumn/Winter 2018 edition, this highly-anticipated event saw new and returning brands locally and from around the world. Virginia Commonwealth University School of the Arts in Qatar (VCUArts Qatar) and Qatar Business Incubation Center (QBIC) has remained partners with Heya and provided valuable insights for visitors in everything, from fashion marketing to finance, and how to get a fashion business off the ground via daily workshops, forums and talks.
The Ministry of Commerce and Industry participated for the first time in this edition, holding workshops alongside partners Tajmeel (Qatar International Beauty Academy) and Istituto di Moda Burgo Qatar (Fashion and Arts Academy).
Design Creationz spokesperson Esraa Abel said they saw a stronger representation from local Qatari designers in terms of numbers and quality of design.
It is fantastic to see the quality of home-grown design talent, showcasing local expertise, entrepreneurship and vision.
Knowledge-sharing and networking partnerships with VCUArts Qatar and QBIC have added significant value for exhibitors and visitors, and it is great to see Heya evolving from a modest fashion shopping destination to a platform where designers can also learn from and engage with industry experts and their peers.
As Heya continues to evolve and grow, we have also seen a great response from the international community. New partnerships have allowed us to create valuable knowledge-sharing workshops and forums for lively debates on pressing trends and issues across the global fashion industry.’
Guests also participated in the ‘Celebrity Talk: Breaking Boundaries, a History of Firsts’, an insightful discussion led by Halima Aden, the first hijab-wearing model who shared her journey to success and the rise of modest fashion in the international fashion scene.
Qatar International Beauty Academy Tajmeel
Qatar International Beauty Academy Tajmeel held a special graduation ceremony for their new batch of hair and beauty specialists on the sidelines of the exhibition. Tajmeel is a project developed by Social Development Center Nama, aimed at training and enhancing the skills of promising and talented women in Qatar. All graduates are certified with the highest international diplomas. Tajmeel Principal Beverley Crowther said they were proud to be part of Heya and to help shape such promising and talented women.
For more information on the 16th Heya Arabian Fashion Exhibition, visit heya.qa.