The 15th Heya Arabian Fashion Exhibition continues to present a showstopper event for the latest in Arabian and modest designs, delivering a platform to foster Qatar’s fashion scene and empower entrepreneurship and knowledge-sharing.
The event has been positively received by visitors for the quality and variety of collections from local, regional and international entrepreneurs, and the participation of leading Qatari fashion brands. At least 70% of participants are Qatari brands, a number of which are returning brands like Harayer, Debaj and Bride Atelier. Among the new exhibitors are Avenant, Ebru Aykas by Duygu Gume, and Saouli by Karima Saouli.
Speaking on her participation at this year’s exhibition, designer Waad Mohammed of Waad, said that the amount of thrill and preparation before (the actual exhibition) is just as rewarding as meeting VIP clients.
I think Heya is an amazing platform with a huge following and customer base and being part of it is now a must (for) my brand.’
Maryam Al Darwish by Maryam Al Darwish, said Heya is the enlightened platform for fashion in Qatar.
Participating in the exhibition is always a positive experience. It’s a magnificent opportunity to meet and expand our clientele in a privileged and professional environment. Additionally, Heya offers a variety of workshops and forums by industry experts which allow designers to foster their craft and brand.’
More Assistance for Entrepreneurs
Heya 15 features partnership with Bedaya Center for Entrepreneurship and Career Development, a joint initiative by Qatar Development Bank and Silatech, advising aspiring Qatari entrepreneurs on their professional path in the fashion industry.
This edition, Virginia Commonwealth University School of the Arts in Qatar and Qatar Business Incubation Center are also in partnership with Heya to provide valuable insights for exhibitors and visitors on how to get a fashion business off the ground via daily workshops, forums and talks. Heya 15 also saw Tajmeel Academy in Qatar host a series of workshops and forums to teach the basics of the beauty industry.
Within the framework of the Qatar-India 2019: Year of Culture, workshops were also facilitated by Indian designers Pallavi Dhyani and Sonali Raman.
In addition to the learning opportunities, Heya also offered shoppers and visitors the opportunity to complete their Spring/Summer 2019 collections, from high-street apparel, couture and luxury, to the latest modest fashion evening gowns, leather accessories, as well as perfumery and make-up.
For more information on the 15th Heya Arabian Fashion Exhibition, visit heya.qa.