HIA Collaborates with Fashion Trust Arabia to Rebrand Uniform Suite
A Call for Designers is launched online, inviting Qatar-based fashion designers to participate in the competition, by re-envisioning the new uniform design of HIA and submitting their entries. As the airport expands its facilities and services, it expects the new uniform design to reflect the organisation’s vibrant spirit and commitment in offering exceptional passenger experience.
The winning designer will have a lifetime opportunity to build a legacy with the World’s Best Airport and showcase their creation to millions of travellers who visit HIA annually.
According to HIA Chief Operating Officer Engineer Badr Mohammed Al Meer, they are delighted to partner with Fashion Trust Arabia on the unique initiative and that through this collaboration, they are proud to provide fashion designers with the opportunity to showcase their talent to the millions of visitors who pass through HIA.
Fashion Trust Arabia Co-Founder Tania Fares said they too, are honoured to partner with HIA on this incredible opportunity to shed the spotlight on Qatar-based talents who will design the new official airport uniform that will be seen and recognised by millions.
HIA’s expansion will enhance the multi-dimensional offerings of the five-star airport by integrating world-class art collection and refreshing environment of lush greenery with contemporary retail and dining concepts among other leisure attractions and facilities under one expansive terminal.
The airport will be welcoming world-renowned fashion retailers from around the world, with awe-inspiring and creative digital displays, offering truly unique and exclusive experiences for shoppers. Inspiring positive emotions and taking the stress out of travel, HIA’s expansion will introduce a 10,000-sqm indoor tropical garden and 268-sqm water feature, which will serves as the central anchor of the expansion, creating a focal point for all travellers.
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