Hamad International Airport (HIA) won the ‘Best Customer Experience’ Initiative Award at the Future Travel Experience (FTE) Asia Awards 2018 in Singapore, for transforming its terminal and bringing the FIFA™ World Cup experience to travellers. The award distinguishes the most customer-centric ‘on the ground’ initiatives over the last 12 months, and marks HIA’s fourth consecutive win at FTE Asia Awards.
Judged by an expert panel and criteria that evaluated the airport for initiatives that had an overwhelmingly positive impact on customers, HIA was recognised for its success in merging its state-of-the-art facilities, hospitable culture, and love for football by delivering a month-long FIFA™ World Cup celebration during 2018 FIFA World Cup Russia™, in partnership with the Supreme Committee for Delivery and Legacy (SC), the organisation responsible for delivering tournament infrastructure for the 2022 FIFA World Cup.
Speaking about the award, HIA Chief Operating Officer Engineer Badr Mohammed Al Meer, said they are honoured to be recognised at this year’s FTE Asia Awards. He said that at HIA, they strive to deliver truly unique and authentic experiences that leave a lasting impression on every traveller that passes through their state-of-the-art terminal.
According to FTE Founder Daniel Coleman, everyone at Future Travel Experience are extending their congratulations to HIA.
Airport Football Fan Zone and More
The airport, in addition to launching an Airport Football Fan Zone, broadcasted live matches in three themed viewing areas and transformed the iconic yellow Lamp Bear area of HIA into a football pitch to host games and activities for passengers.
The airport Fan Zone welcomed as many as 2,600 active participants on a single day, a total of 50,000 active participants from around the world during the month-long World Cup festivities. A ‘digital portal’ was also installed in the terminal to provide football fans at HIA the chance to interact directly with fellow football fans in Russia, with interactive live streams of different Russian landmarks during the 2018 FIFA World Cup™.
For updates and more information about HIA, visit dohahamadairport.com.