The Heya Arabian Fashion Exhibition returns this year for its 17th edition, presenting a series of events showcasing the latest in Arabian and modest designs, as well as valuable insights on the business of fashion.

A popular platform for Qatari designers to showcase their latest collections, this year’s edition includes a series of talks covering topics from design to innovation and entrepreneurship.

According to Qatar Business Events Corporation (QBEC) CEO Ahmed Al Obaidli, Heya is bringing together local talent to educate and entertain audiences in Qatar, and to offer up-and-coming designers the opportunity to learn from industry leaders.

We are pleased to present a diverse and inspirational programme of talks this year, in collaboration with our partners across the public and private sectors, aimed at developing synergies between designers, entrepreneurs, aficionados, and students, and furthering Qatar’s burgeoning fashion business.

Each day features talks, providing opportunities to network, learn and be inspired by the best of Arabian and modest fashion.

HeyaOpening day included a session by Maha Al Sulaiti, Acting Director of M7, a creative start-up hub established by Qatar Museums. The session highlighted M7’s role in cultivating opportunities for small businesses and empowering designers to explore, collaborate and grow into successful entrepreneurs.

Another session titled ‘Abaya Talk’, led by Amal Ameen, Founder and CEO of Amici Di Moda, with media personalities Ola Al Fares, Asma Al Hammadi and Al Ftoon Al Janahi, focused on modest fashion’s role in shaping the industry into a significant retail sector, and how it has helped empower women.

A talk show titled ‘Flowers & Fashion’, by Khadeja Ahmad Albuhaliqa, co-founder of HENKS Gardens celebrated the role of flowers in inspiring designers throughout the years.

On Day 2, Dana Riad, Founder and CEO of Dana Riad House of Fashion, hosted a discussion titled ‘From Concept to Runway, Behind the Scenes’, while Creative Amplified PR Director Harriet Gyamfuah and Noir Group CEO Abla Sebak, spoke about the power of public relations in fashion.

Day 3 featured a talk on scaling up your fashion business, focusing on the opportunities, programmes and entities that support budding fashion entrepreneurs. Panellists included Aysha Al Romaihi, Head of Strategic Initiatives and Business Collaborations at Qatar Business Incubation Center (QBIC) and M7’s Maha Al Sulaiti.

As with many of QNTC’s exhibitions, young talent played a prominent role at HEYA. A talk on ‘What is it like to study fashion in Qatar’, brought together alumni of Virginia Commonwealth University School of the Arts (VCUarts). Sustainability, which is of great importance to Qatar, was also a key theme, with a discussion of ‘Sustainable Luxury Fashion’.

VCUarts Qatar Fashion Design Chair Chris Fink said they are thrilled to be part of Qatar’s premier fashion event again this year. For close to two decades, VCUarts Qatar have been partnering with Heya, giving students and alumni a chance to be part of the growing Qatari fashion industry, gain hands-on experience and meet designers, planners, influencers and buyers.

Those who have not yet visited the exhibition still have until this Tuesday, 1 December to go.

The five-day exhibition, organised by QBEC, a subsidiary of Qatar National Tourism Council (QNTC) with participation from over 150 Qatari brands. For more information, visit

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