Under the patronage of The Emir, HH Sheikh Hamad bin Khalifa Al Thani, Souq Waqif Boutique Hotels marked its Grand Opening with a new brand identity and the official inauguration of its unique boutique properties. The exclusive ceremony was attended by His Highness The Emir Sheikh Hamad Bin Khalifa Al Thani, Sheikha Mozah hint Nasser and The Heir Apparent, HH Sheikh Tamim bin Hamad bin Khalifa Al Thani. The ceremony was also attended by high-level officials and members of the media.

Showcasing a creative edge that is synonymous with the Souq Waqif Boutique Hotels brand, the opening ceremony featured the first ever immersive 3D mapping show of this scale in Doha, revealing the story behind each of the Boutique Hotels.

The celebration reiterated the brand’s promise to provide the best of Qatari hospitality, while raising the profile of Souq Waqif Boutique Hotels in the international hospitality industry.

For Souq Waqif Boutique Hotels, the aim of the Grand Opening was to ensure that guests familiarise with one umbrella brand, offering them a unified experience no matter which of the unique properties they choose to stay at. The revived brand identity is designed to be a tribute to Qatari history, culture and sophistication – all of which are at the core of Souq Waqif Boutique Hotels’ management philosophy.

With a concept that stands for ‘Choose Your Own Flavour’, all boutique hotels are equipped with a full range of state-of-the-art facilities and offer tailored services to fit the needs of all guests. Currently, Al Najada, Al Mirqab, Arumaila, Musheireb, and Al Jasra Boutique Hotels are operational, while additional boutique offerings will be revealed to the public in 2013.

For more information on the SWBH, visit their website.