Huawei increases standing in BrandZ rankings of the World’s Most Valuable Brands
BrandZ’s annual Top 100 Most Valuable Global Brands study published by WPP research arm Kantar, ranks Huawei at 47th place (up one notch from last year) with an 8% increase in brand value. Huawei has been featured in the Top 50 for the past four consecutive years, strengthening its position in a leading global brand index while also increasing its brand value.
Backed by ground-breaking product such as Huawei P30 smartphone’s advanced camera system and the unprecedented technological innovation infused into the Huawei Mate X handset which boasts advanced 5G capabilities and a new foldable design, the company have clearly struck a chord with media and consumers alike, gaining excellent product reviews and countless awards, and success that has been reflected in overall sales.
Leading analyst firm IDC noted in its most recent Worldwide Mobile Device Tracker that Huawei provided the only highlight from a vendor perspective, posting year-on-year growth in shipments of more than 50%. It further remarked that the firm’s laser focus is on growing its stature in the world of mobile devices and firmly cementing its number two position.
According to IDC, Huawei now boasts 19% of global market share in the smartphone category and was the only smart phone vendor at the top of the rankings to experience an increase in shipment volumes throughout the first quarter of 2019.
The company’s success shines a light on a broader trend of Chinese brands succeeding in the global consumer economy. Four of the nine new entries to the BrandZ’s report are based in China. At least 15 Chinese companies are now included in the Top 100. For the 13th year, consumer technology companies continue to dominate the top rankings occupying eight out of the ten places, with a combined worth in excess of US$1 trillion.
Looking to the future, Huawei’s commitment to developing technologies that benefit society, as well as consumers, is sure to boost its reputation and standing among global audiences. For example, Huawei’s ‘AI for Good’ initiative brings to life how artificial intelligence can be a transformative technology when applied to helping humanity overcome challenges and improve life chances. Recent projects include translating books into sign language for deaf children, reading facial expressions for the blind and diagnosing visual impairments at a stage early enough for effective treatment.
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