Hyundai Motor Company announced the appointment of Bang Sun Jeong as their new Vice President for the Middle East and Africa region.

Jeong will oversee the day-to-day operations of the company and will be responsible for strengthening Hyundai’s presence and brand value across the MEA region.

Jeong has accumulated abundant experience at Hyundai Motor Company that will help maximise results in his new position. In his previous role, he served as Hyundai’s Vice President of Asia Pacific, Africa and Middle East Operations Division and was also the Executive Director for Sales and marketing for Hyundai Motor India. He also held positions in Poland and Turkey.

Jeong said he is delighted to be the new VP of Middle East and Africa for Hyundai Motor Company. He said he knows the company very well, having gained vast knowledge of the brand over the years.

As Vice President for Middle East and Africa at such an important phase, I am compelled by a strong responsibility to confront the challenges ahead of us. In 2019, we made solid progress and moved forward despite the challenges faced in the previous year.

He said that it is essential to build on this success in 2020 to help sustain the growth momentum.

Jeong replaces Mike Song, who has been promoted and will now work with the Genesis Division Headquarters.

According to Song, Jeong has strong knowledge of Hyundai Motor Company and he said he have no doubt that he will take the brand to the next level in the Middle East and Africa region.

In what was a challenging 2019 year for the whole industry, Hyundai still made significant sales and at the same time, the company cemented its position as a global brand in the automotive industry.

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