Hyundai Motor Company has been recognised for its cutting-edge vehicle design at the world-renowned iF Design Award 2019 for the fifth straight year. The Hyundai Palisade and the Hyundai Le Fil Rouge concept vehicle each won at the Automobiles/Vehicles category. Skyline Automotive WLL is the official distributor of Hyundai cars in Qatar.

Hyundai’s record streak this year marks another milestone for the company, which continues to make strides in making premium cars affordable and available to customers worldwide. The award acknowledged Hyundai’s new flagship SUV – the Palisade, a premium three-row sports utility vehicle which debuted at the Los Angeles Auto Show last year.

Palisade features ground breaking capabilities and technologies for all-road driving, safety and speed. Its bold architecture, including both the interior and exterior, is designed for maximum comfort, ‘roominess’ and relaxation.

Another award went to Hyundai’s Le Fil Rouge concept car, which debuted at the Geneva Motor Show 2018. The vehicle embodies a reinterpretation of Hyundai’s sporty design spirit that was first featured in the 1974 Hyundai Coupe Concept. Exemplifying ‘sensuous sportiness’, the vehicle harmonises four fundamental design elements – proportion, architecture, styling and technology, and simultaneously combines beauty and function.

iF Design Award

The iF Design Award has been recognised as a symbol of excellence by design professionals around the world for more than 64 years. Organised by iF International Forum Design GmbH in Hanover – the world’s oldest independent design institution – the prestigious prize is bestowed upon top designers spanning various disciplines and categories. Companies from 50 countries participated in the event this year, with 6,400 product submissions which were judged by a jury of 67 international design experts.

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