Hyundai confirmed details of two new products that will soon be available in the Middle East and Africa (MENA) region, with plans for the launch of the new-generation Sonata sedan and an all-new SUV model – the Palisade.

The Palisade is an all-new flagship SUV, a mid-size SUV but more spacious and powerful – longer, wider and taller – than the newest Santa Fe which went on sale last year. The Palisade will be available starting on 17 June from Skyline Automotive Showroom – the official distribution partner of Hyundai Motor Company in Qatar. The Sonata on the other hand is the eighth generation of Hyundai’s long-running and extremely popular mid-size sedan.

The new models feature bold design and the latest technical innovations of Hyundai. Available features include wireless smartphone charging and advanced levels of connectivity, large touch-screen displays, and head-up display to show essential information on the windscreen – immediately in the driver’s view – without the need to glance away from the road.

Both vehicles also offer a range of cutting-edge safety technology, with a selection of driver assistance systems packaged as Hyundai SmartSense.

Hyundai’s Head of Operations for MENA, Mike Song, said the Sonata has a long and successful history in the region, and consistently ranks among the most popular model in its segment. He said they have high expectations for this latest model as it offers premium design with sporty, coupe-like styling, combined with exceptional quality and outstanding value in the market.

He said that the Palisade offers the same high standards, while extending the range into new market segments, offering a larger family SUV as a flagship product.

This will reach out to new customers for our brand, and also serve the changing needs of loyal Hyundai owners.’

Hyundai previewed the Palisade for the first time at the Los Angeles Auto Show last November, while the Sonata was presented publicly in March. An official hands-on launch of the Middle East and Africa versions will take place in South Korea, ahead of deliveries to the region this summer.

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Cover Image: Hyundai Palisade