The German National Tourist Office (GNTO) successfully held a roadshow event recently in partnership with premium airline partner Qatar Airways in Doha.

Over 120 travel trade professionals and media representatives attended the event, which was aimed to promote Germany as a year-round travel destination and to share the country’s latest inbound tourism figures and forecast of the Gulf region.

German Ambassador to Qatar, HE Hans-Udo Muzel
German Ambassador to Qatar, HE Hans-Udo Muzel

The well-attended B2B event, which targeted key travel trade, media and key opinion leaders, was hosted at Msheireb Properties, Jelmood House. German Ambassador, HE Hans Udo Muzel inaugurated the event, who, in his welcome speech, confirmed Germany’s commitment to the local travel market.

Travellers from Qatar are very welcome to visit Germany all year-round and are guaranteed to find high quality services, great value for money, luxury accommodation and facilities as well as a  genuine appreciation for their business. We are very much looking forward to hosting our friends and partners from Qatar in our beautiful country.’

Underscoring the relevance of Qatar and the Gulf region to ‘Destination Germany’, Nicole Zaspel, Sales and Marketing Manager for Gulf countries at GNTO, also an affiliate of the German National Tourist Board (GNTB), explained that travellers from the region are among the country’s highest spenders.

Being Germany’s third-largest non-European source market after China and the USA, the Gulf region is an extremely important market for us. Travellers currently stay an average of 11 nights and spend, on average, US$5,300 per person per trip, significantly more than other international travellers.’

According to the latest forecast from GNTB, Gulf region travellers visiting Germany are expected to grow to 3.6 million overnight stays by 2030, compared with 1.8 million guest nights recorded in 2018, with focused promotions of the country’s high-end resorts, shopping complexes, tour operating partners, medical tourism providers as well as excellent connectivity provided through direct flights to various German cities.

Travel agents with German partners during the roadshow event.
Travel agents with German partners during the roadshow event.

Qatar Airways VP of Doha Sales, Martha Paulos said Germany is one of Qatar Airways’ most important markets for both business and leisure travellers.

As premium airline partner of GNTO, we are committed to strengthening our strategic and commercial links with Germany and this roadshow has provided the perfect platform to engage in a fruitful trade and knowledge exchange between our two nations.’

Qatar Airways offers 35 flights per week from Doha to Frankfurt, Munich, Berlin, Hamburg and Stuttgart. They have incredible connectivity to Germany and offer travellers an unrivalled experience with their renowned five-star customer service.

The Germany Roadshow in Doha was part of the growth campaign with nine tourism, hospitality, medical and luxury retail partners meeting tourism trade leaders in Qatar to boost visits to Germany, especially during the upcoming winter festive season. The event was hosted in partnership with premium airline partner Qatar Airways.

The nine partners include: Breuninger Department Store, Cologne Tourist Board, DMC and MICE Germany, Excelsior Hotel Ernst, HOTEL BAYERISCHER HOF MUNICH, Ingolstadt and Wertheim Village, OUTLET CITY METZINGEN, Sana Hospital Group, and Studiosus Incoming Munich.