Indian and South Asian audiences and listeners from across Qatar welcomed the launch of the Mirchi app on Apple and Android smartphones and the Android Auto and Apple Car play systems.
The Mirchi app was launched recently by the Indian Ambassador to Qatar, HE Dr Deepak Mittal, who spoke about the importance of radio as a medium to entertain people with hyper-local information from their cities, even though far from their homeland. He congratulated Mirchi on the occasion of their first anniversary in Qatar and for bringing multiple Mirchi stations and content on a single app, as a Shortcut to India.
Mirchi App
The Mirchi app widens Mirchi’s reach from only radio stations in these markets to an always-on App experience with a wide range of content from live radio stations, to podcasts to radio stories. The app enables listeners to tune in to the complete Mirchi experience. This gives marketers and advertisers an opportunity to engage with their audience through targeted online advertising opportunities via a multitude of genres and formats.
While Mirchi has been present 24/7 with viral videos and social media posts across major platforms like YouTube, Instagram and Facebook. This is a major step in connecting with Mirchi’s fans and followers directly by putting the Mirchi App on their handsets.
Apart from being able to access MirchiOne 89.6 FM, listeners can also tune in to their favourite live FM stations from India. The Mirchi app will also have original audio series and stories, podcasts and audio content in over 10 Indian languages and across genres like drama, romance, horror, and comedy.
MirchiOne‘s partner in Qatar, Salam Al Naemi said the Mirchi app is a bold step into the constantly evolving entertainment industry.
Check out Marhaba’s FREE e-Guides for everything you need to know about Qatar.
