The result substantially outperformed the overall premium market’s average 12% growth for 2013 to June, demonstrating the premium automotive brand’s gathering momentum in a highly competitive environment.
General Manager of Infiniti in the Middle East, Juergen Schmitz, said:
2013 has been a good year for Infiniti in the Middle East, capped by the standout results in July. Sales of our passionately crafted range have been achieved through sustainable sales strategies while delivering market share gains. Infiniti is carving its own place in the premium segment and attracting customers who value the Infiniti difference: a car that rewards the senses on every drive.’
With Infiniti sales in the region for the year-to-July up by 30%, July’s results have further bolstered Infiniti’s overall market share gains this year which had already jumped by 1.2 percentage points. Demand remains positive across Infiniti’s eight model line-up, covering sedan, coupe, convertible, crossover and SUV segments, with the most popular being Infiniti JX35, Infiniti QX70 (formerly Infiniti FX) and Infiniti G sedan.
July also saw the sale of the 50,000th Infiniti car in the Middle East, a key milestone for the brand. The landmark sale of the Infiniti QX80 was made by Saleh Al Hamad Al Mana Co, the exclusive distributor for Infiniti in Qatar. Infiniti, known for its hospitality, presented the buyer, Ahmed Al Emadi, with Infiniti Red Bull Racing VIP suite tickets to the forthcoming Abu Dhabi Formula One race and lifetime free servicing.