The Primary Health Care Corporation (PHCC) has completed a successful month-long awareness campaign across Qatar that highlights the importance of bowel cancer screening.
The PHCC’s Breast and Bowel Cancer Screening Programme ‘Screen For Life’ implemented an array of initiatives to educate the public about the benefits of early detection through screening and encourage men and women within the target age range to book a screening appointment.
The month-long awareness drive included a targeted messaging campaign across the national media. The campaign was also accompanied by an in-mall activation scheme in three major shopping malls in Qatar, during which the ‘Screen For Life’ team increased its engagement by distributing educational materials to shoppers and offering on-site registration for screening appointments.
The ‘Screen For Life’ team also took part in a community outreach programme, addressing hundreds of students across various schools and colleges. This resulted in positive engagement with the population who can influence their parents and relatives to take a positive approach towards their health. ‘Screen For Life’ enjoyed further success in its outreach programme by having a presence in the Ladies Club at Aspire Zone Foundation, resulting in dozens of screening appointments, while corporations such as the Qatar Development Bank also opened its doors to the ‘Screen For Life’ team who addressed an awareness lecture to the employees.
PHCC Cancer Programme Manager Dr Shaikha Abu Shaikha said that spreading awareness on the benefits of bowel cancer screening is a hugely important element of their work and it is their mission to spread the message to as wide an audience as possible. The campaign was one among the number of initiatives by ‘Screen for Life’ that will run throughout the year.
For more information on the programme and to make an appointments, you can call the PHCC call center at 800 1112.