Top luxury automotive manufacturer Land Rover and Alfardan Premier Motors Co., exclusive importer of Land Rover in Qatar, today unveiled the highly anticipated all-new Range Rover at The St. Regis Doha Hotel.
Lighter, stronger and with even higher levels of refinement, the fourth generation Range Rover reinforces its position as the world’s most refined and capable luxury SUV.
The world’s original SUV now boasts a revolutionary lightweight all-aluminium monocoque body structure that is 420 kg less than the outgoing model. To put that in another perspective, that’s the weight of 5-6 fully-grown adult persons! Or, scarily, nearly half a ton!
In addition to the strong and rigid lightweight body, new aluminium front and rear chassis architecture has been developed with completely re-engineered four-corner air suspension. While the luxurious ride has been retained, the vehicle’s handling and agility have been significantly improved. The new suspension architecture delivers flatter, more confident cornering, with natural and intuitive steering feel.
The fourth generation Range Rover, has been developed from the ground up, capturing the innovative spirit and iconic design of the original model which changed the world of motoring when it was launched over 40 years ago. It has a cleaner, more elegant shape. While instantly recognisable as a Range Rover, the new vehicle takes a significant step forward with a bold evolution of the model’s iconic design language.
Justin Weaving, Regional Sales Director of Jaguar Land Rover, said, “With the Land Rover strength at its heart, the new model has been engineered from the ground up to be the most capable and refined Range Rover ever. While maintaining the essential, unique character of the vehicle that blends luxury, performance and unmatched all-terrain capability, the new design and revolutionary lightweight construction have enabled us to transform the experience for luxury vehicle customers, with a noticeable increase in comfort, refinement and handling.”
Rabih Ataya, General Manager of Alfardan Premier Motors, added “The all-new Range Rover has already received overwhelming response from customers in Qatar, with pre-orders far exceeding expectations. The Range Rover is a true icon which has attracted a loyal following, and with the introduction of the all-new Range Rover to our showroom, we expect this to continue for many years to come.”