The International School of London Qatar (ISL Qatar) is one of 25 schools throughout the country participating in the Healthy Living Through Sports Challenge. Students in the secondary school have created an in-class, working marketing agency, Qatar: for a healthy living, responsible for researching, implementing and evaluating an integrated marketing campaign.
The campaign is aimed to change attitudes and behaviours toward the importance of a healthy diet and the need for physical exercise to fight off the leading causes of death within Qatari society ages 14 to 30. All 25 schools will be competing for awards and the chance to present their creative ideas to industry professionals at the Supreme Committee for Delivery & Legacy and the Josoor Institute at term’s conclusion.
This semester, students from The International School of London Qatar have a rare opportunity to put their education to work in the real world with a global company. Students will begin by conducting research to find out more about the target market. After they have analyzed their research findings, they will then create and implement their strategy for reaching the target market while achieving the client’s goals. Students receive a QR 6,000 budget to help them bring their plans to life. At the end of the term, students will conduct post-research to measure their success and give a formal presentation to the client summarising their campaign and results.
Opportunities like this make learning alive
More information about Qatar: for a healthy living through sports and good food choices, can be found at Instagram and twitter under the name Healthy Living Qatar.
Watch for more information about the Qatar: for a healthy living through sports and good food choices at The International School of London Qatar, throughout this year. For further inquires regarding the The International School of London Qatar project, please contact the International School of London Qatar students at [email protected]