Jotun Paints has revealed the opening of its second ‘Inspiration Center’ in Qatar in Safwa Building (Shop 77), Barwa Commercial Avenue in the Industrial Area.
In partnership with Mirage Group for Paints, which is owned and managed by Ahmed Hendawy and Hamada Kotb, the opening of the latest ‘Inspiration Center’ complements Jotun’s efforts to strengthen market presence and provide more effective ‘Closer to Consumer’ experience, by proactively providing expert consultation and support to local customers. An existing client of Jotun Egypt, Mirage Group for Paints has expanded their investment in the Qatar market.
Jotun’s Inspiration Centers are specialty showrooms where customers can take a closer look at Jotun products and solutions and personally discuss their ideas and needs with in-house experts who can guide them through the decision-making process. WaelFahmy, Country Manager, Jotun Qatar; V. Satheesan, Retail Sales Manager, Jotun Qatar and the entire team inaugurated the ‘Inspiration Center’. Satheesan said:
The best way to deliver exactly what our customers want is to interact with them face-to-face. Jotun’s latest Inspiration Center in Qatar reflects Jotun’s commitment to hearing out what its customers have to say and using their valuable feedback to consistently match the right products with the right requirements. We want our clients to be fully satisfied with each and every Jotun solution they apply.’
The new ‘Inspiration Center’ measures at 200 square meters, featuring signature elements such as the Jotun Color Center Interior, Jotun Color Center Exterior, Lady Design Box, and Design Gallery, all of which forms part of Jotun’s efforts to broaden the impact of its‘Closer to Consumer’ campaign. This initiative aims to empower customers to engage with the brand by taking their ideas and bringing them to reality on walls using Jotun’s resources.
Jotun currently has more than 60% market share of Qatar’s paint market, which continues to increase year over year. The company plans to further expand its local retail outlets by opening more unique Inspiration Centers and stores around Qatar.
Founded in 1926 in Norway, Jotun – one of the world’s leading paint manufacturers, established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001: 2008, ISO 14001 & OHSAS 18001 certification. The company also has state of the art manufacturing facilities in Abu Dhabi, Dubai, Saudi Arabia, Oman and Egypt.