Huawei Consumer Business Group launched Huawei P40 Pro+, Huawei P40 Pro and Huawei P40 – the new Huawei P40 Series flagship smartphones – featuring cutting-edge designs with ground-breaking camera innovations that radically expand mobile photography and video capture possibilities. The Huawei P40 Pro will hit the shelves on 9 April this year.

The Huawei P40 Series continues the series’ heritage of imaging excellence. The large sensor has a binned pixel size measuring 2.44μm to massively boost light intake for enhanced low-light performance, while a new periscope design realises 10x true optical zoom. The P40 Series is powered by Kirin 990 5G and supports high-speed 5G and wifi 6 Plus. The advanced hardware is embedded in a compact enclosure featuring the Huawei Quad-curve Overflow Display that delivers outstanding fluidity and responsiveness.

Huawei Consumer BG CEO Richard Yu said that the Huawei P Series has always been about innovative aesthetics and making premium imaging hardware accessible.

With an outstanding sensor, camera systems that we co-engineered with Leica, the Huawei P40 Series exemplifies our focus and offers an all-day Super Definition experience to help consumers realise their creative vision.

Huawei P40 Pro launch

Unprecedented Design

Inspired by the art of motion, the display takes on a curved edge on all four sides, creating a shape reminiscent of water on the cusp of overflowing from the rim of a filled cup. The super narrow bezels and streamlined round corners ensure an ergonomic hold and a near borderless look, while an enhanced in-screen fingerprint reader offers 30 per cent faster biometric authentication.

Available in three glossy glass finishes – Ice White, Deep Sea Blue and Black – and two innovative refractive matte glass finishes – Blush Gold and Silver Frost, the Huawei P40 Pro and Huawei P40 exude classical elegance from every angle. Huawei P40 Pro+ meanwhile, features an exquisite nano-tech ceramic back panel that is kilned and polished to ensure durability and timeless style. This unique design comes in two iconic colours: Ceramic White and Ceramic Black.

5G Powerhouse

The Huawei P40 Series is powered by Kirin 990 5G to deliver integrated 5G connectivity with the most comprehensive 5G band support, robust AI performance and power efficiency. Display responsiveness and gaming experience are taken to the next level by the upgraded graphics rendering engine, making the most of the 90Hz panel on the Huawei P40 Pro and Huawei P40 Pro+. The 160MHz wifi 6 Plus technology featured in the full line-up offers high-speed connectivity with support for 2,400Mbps peak theoretical transmission speed.

The 40W Wireless Huawei SuperCharge is available on the Huawei P40 Pro+ for fast and convenient charging. The chipset is given the thermal headroom to deliver exceptional performance by the advanced cooling systems, including the bespoke 4-in-1 SuperCool system.

Super Definition Photography

Embedded in the Huawei P40 Series is the advanced Ultra Vision Leica camera system, available in triple-camera, quad-camera and penta-camera configurations. The Huawei P40 delivers outstanding photographic results with ultra wide-angle, wide-angle and telephoto lenses. The Huawei P40 Pro features an evolution of the Leica Quad Camera with a more powerful Ultra Wide Cine Camera and ToF Camera alongside 50x SuperSensing Zoom.

The Huawei Ultra Vision Sensor included in the Huawei P40 Series is Huawei’s largest CMOS sensor to date. Measuring 1/1.28 inches diagonally, it supports pixel binning to achieve a pixel size of 2.44μm and Full Pixel Octa PD AutoFocus for high-speed focus at any time of day, while the Huawei XD Fusion Engine integrates and processes data from multiple cameras to generate a comprehensive improvement in picture quality.

Huawei P40 Pro brings faraway subjects up close with 5x optical zoom, 10x hybrid zoom and 50x maximum digital zoom. Skin tone and texture are faithfully reproduced by a new Multi-spectrum Colour Temperature Sensor and AI AWB algorithm that boost colour accuracy by 45 per cent. Deep learning algorithms provide real-time portrait optimisations that enhance lighting and detail.

Huawei P40 Pro and P40 Pro+ have a 32MP AF Camera and IR Depth Camera that support autofocus and Bokeh reproduction to deliver outstanding portrait effects, as well as IR Face Unlock for device unlock even in low light conditions. The P40 Series is also introducing the Huawei Golden Snap, which includes AI Best Moment, a new smart photography feature that chooses the best frames from a Moving Picture. AI Remove Passerby and AI Remove Reflection can do away with unwanted subjects and glare from the frame, allowing users to easily enhance their images after the fact.

Powerful Video Camera

The 40MP Ultra Wide Cine Camera in Huawei P40 Pro and Huawei P40 Pro+ has a focal length that is equivalent to 18mm and a 1/1.54-inch sensor supporting the 3:2 aspect ratio. SedecimPixel Fusion Technology is built into this camera to support 16-in-1 pixel binning, producing super pixels that measure 4.48μm to boost light sensitivity up to ISO51200 and enable 7680fps Ultra Slow-Motion video capture.

Huawei P40 Series supports real-time Bokeh effects for videos. Similar to the results of a wide aperture lens, this feature adds progressive Bokeh to help highlight the main subject of the footage. The telephoto camera can capture high quality zoom footage as well as 4K time-lapse videos. Directional Audio Zoom, available on Huawei P40 Pro and Huawei P40 Pro+, allows users to zoom in on an audio source and amplify its sound at the same time.

EMUI 10.1 Huawei Share and Huawei AppGallery

The EMUI 10.1 operating system introduces a host of new features that enable a richer, more seamless AI life. Huawei Share facilitates high-speed file transfer between the smartphone and other devices. With Huawei Share on the Huawei P40 Series, consumers can stream music to a smart speaker, initiate screen projection and connect to wifi by tapping the device they want to connect to with their phone. New functionality added to the Multi-screen Collaboration allows users to easily answer video or voice calls hands-free directly through the PC, and open files and hyperlinks on the smartphone with native PC applications for enhanced productivity.

Working in close collaboration with global developers, Huawei offers a wide range of global and local apps on AppGallery, Huawei’s official app marketplace. Users can also enjoy a rich library of quality entertainment media on Huawei Video, Huawei Music and Huawei Reader, with new additions from top content providers being added on a continuous basis.

Available in Black and Silver Frost, The Huawei P40 Pro will hit the shelves this April for QAR3,499 and comes with a gift package worth QAR1800 – Freebuds 3, smart scale, six-month Screen Protection, and 50G cloud storage.

Alongside the Huawei P40 Series, Huawei also launched the Huawei Watch GT2e, Huawei Sound X and the latest Spring/Summer 2020 Huawei X Gentle Monster Eyewear, further enriching its portfolio of all-scenario products that are designed to help consumers live a full digital life.