Maersk Hosts 2015 World Handball Championship Mascot Fahed at Action on Diabetes Screening Bus
Maersk Oil Qatar has hosted Fahed, the mascot of the 2015 Handball Championships, at the Action on Diabetes screening bus as part of its prestige partner sponsorship of the tournament, which begins in Doha on 15 January 2015.
Fahed received the all clear from healthcare professionals, joining more than 10,000 people who have been tested for diabetes on the bus using a range equipment to analyse random blood glucose, cholesterol, body mass index and blood pressure since it was launched 2013.
Managing Director of Maersk Oil Qatar, Lewis Affleck, said:
Maersk has a long history in Qatar where many of our business units – including Maersk Oil, Maersk Line, Svitzer and Damco – have a strong presence. Seeing the handball championships is a major sports event locally, with arenas expected to accommodate up to 600,000 spectators during the 17 day competition, the sponsorship is a good opportunity for us to raise our brand visibility. Diabetes is one of the greatest health challenges facing Qatar, so we are pleased that over the course of the championship scores of fans will be tested for Diabetes in the Action in the Diabetes screening bus – a small but significant step in our collective fight against the condition.’
With an expected global audience of more than a billion viewers, sponsoring the 24th Men’s World Handball Championship 2015 is a good platform for Maersk to reach both a local and global audience with its brand.
As part of its sponsorship, Maersk Oil Qatar will activate a number of its local social investment partnership programmes – including Action on Diabetes – to raise awareness and encourage positive behaviour change particularly around public health challenges facing Qatar. The Action on Diabetes screening bus will be positioned outside the main tournament stadium at Lusail throughout the 2015 Handball Championships, with healthcare professionals on hand to test fans and offer advice on avoiding Diabetes or managing the condition.
Action on Diabetes is a public-private partnership between Qatar’s Supreme Council of Health, Hamad Medical Corporation, Qatar Diabetes Association, the Primary Health Care Corporation, Maersk Oil Qatar and Novo Nordisk.
Another programme sponsored by Maersk Oil Qatar, Students for Road Safety, will position its driving simulator, at the main 2015 Handball Championship venue to raise awareness and illustrate positive road behaviours to fans, who will able to gain expert guidance from advanced driving trainers.
Maersk Oil has been operating in Qatar for more than 20 years, working in close partnership with Qatar Petroleum (QP) to develop the Al Shaheen oilfield. A number of other Maersk Group businesses operate in the country, including Maersk Line, Safmarine, Svitzer and Damco