Maersk Oil Qatar (MOQ) will support a range of interactive and educational activities as part of its commitment to encouraging positive road behaviours in Qatar at the GCC Traffic Week 2016. Thousands of visitors are expected to pass through Darb El Saai this week, as part of activities led by the General Traffic Directorate within the Ministry of the Interior.
MOQ’s tent will feature the state of the art Students for Road Safety (SFRS) simulator – allowing visitors to gain one-to-one coaching on safe driving – interactive presentations, educational and fun activities for the younger passengers, a 3D exhibition of the history of the traffic department and much more over the course of the week. Activities will run daily from 13–19 March.
The GCC Traffic Week is a key part of Qatar’s commitment to improving road safety and encouraging positive behaviours as part of the National Road Safety Strategy 2013-2022. The GCC Traffic Week is an important and unique platform to to raise awareness about the issues around road safety and educating the public on their responsibilities.
The Director of Qatar’s Traffic Department, Brigadier Mohammed Saad Al Kharji, said:
MOQ has played a significant role in driving road safety awareness in the country, so I am pleased to see this strengthened further during the GCC Traffic Week. Our partnership has continued to successfully seed behavior change at a grassroots level in the country. We encourage the general public to take the time to visit the exciting and dynamic educational and fun programmes, including a 3D glimpse into the Traffic Department’s historical moments in Qatar.’
Lewis Affleck, Managing Director of Maersk Oil Qatar, said:
We are committed to supporting Qatar’s National Vision 2030 through initiatives that will have a positive impact on Qatari society for future generations. MOQ and the General Traffic Directorate have forged a strong and enduring partnership over the years, through which we remain focused on driving road safety initiatives to help achieve the goals of the National Road Safety Strategy 2013-2022. I’m proud to see our partnership strengthened further during GCC Traffic Week where we are offering a variety of educational and enjoyable activities at our tent and which I’m sure will resonate with the Qatar’s youth and we applaud Qatar for taking leadership in this very important initiative and raising it to a regional scale.’
As part of its tent at GCC Traffic Week, Maersk Oil Qatar is offering attendees the chance to win several prizes, simply by joining the one-to-one coaching programme in the Students for Road Safety simulator.
Maersk Oil Qatar has a history of raising awareness about road safety in Qatar. In partnership with the Traffic Directorate (within the Ministry of Interior), MOQ launched the One Second! national road safety brand in 2013. Together, they then launched the successful Students for Road Safety programme in 2013, which has so far engaged 6,000 young people through school visits and community events. It has also supported traffic medicine initiatives through sponsorship of the first International Traffic Medicine Association congress held in Doha and through a knowledge sharing visit to Sweden.
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