Manfred Bräunl Appointed as New CEO of Porsche Middle East, Africa
Manfred Bräunl, previously the Vice President for Marketing at Porsche China Motors, will assume the role of Chief Executive Officer at Porsche Middle East and Africa FZE (Free Zone Establishment), starting from 1 March 2019.
Bräunl will lead a team of 52 professionals who support the brand’s operations across 20 countries. This covers 21 importers and 65 Porsche facilities in the GCC, Levant, Africa and India. The organisation, established in 1999 as a wholly-owned subsidiary of Dr Ing hc F Porsche AG, Stuttgart, provides Porsche customers with the best-in-class experience in keeping with the brand’s 70-year history of manufacturing exclusive sports cars.
Detlev von Platen, a member of the Executive Board for Sales and Marketing at Porsche AG, said that Bräunl can optimally use his decades of experience worldwide in marketing and sales for premium automotive manufacturers to further strengthen their position in this growth region.
Prior to his five years of experience at Porsche China, Bräunl was the Global Head of Marketing at Maserati in Modena (Italy). He also previously held senior management positions at BMW, including the role of Managing Director at BMW Canada in Toronto. His predecessor, Deesch Papke, has taken over the role of Group Managing Director at Audi Volkswagen Middle East (AVME).